"Happy Sleeping Blue" Patent Leads The Way Of "Hi Sleep" Clothing Brand

Autumn is the harvest season.

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This is especially true.

In October 2015, the "seed" planted by Xi Mian in the nine pocket full network marketing course sprouted rapidly, and after a year, it harvested "flowers" and realized the leaping development of the products.

Finding a breakthrough for sustainable development of enterprises

Xi Mian is the brand of Shanghai Jimi Garments Co., Ltd., which focuses on R & D and production of children's sweat pajamas.

The fierce competition in the market has led enterprises to look for a new breakthrough.

Mr. Jia Qiansheng, founder of hi brand, does not want to go the old way of OEM, nor does he want to exchange for a low price for the market. He has a special feeling for his fabrics, and he wants to make different products with his own fabric.

In October 2015, Xi Mian Jia took part in the training course of Huang Xiaodong, an expert in intellectual property rights of Yu Zhen, at the summit of nine pocket full network marketing president. He deeply felt the importance of patents to enterprises.

This has made him suddenly feel excited by the sudden feeling that he has been worried about finding a breakthrough in the enterprise.

Jia was excited to find Huang Xiaodong lawyer after training, excitedly told Huang lawyer: you can open the door of our enterprise innovation and development of the "key"!

From "Ferrari red" to "sleep blue"

After carefully understanding Jia Zong's expectations for the future development of his enterprise, Huang Xiaodong led the Yuzhen intellectual property team to carry out in-depth analysis and excavation of the products and fabrics related to hi's sleep. Taking the "sweat" as the breakthrough point, starting from the perspectives of pajamas, the preparation of underwear fabrics, and the environmental dyeing method of hi Mian blue, 7 new invention patents, 3 utility models patents and 1 appearance patents were created for hi sleep, and a perfect patent protection network was compiled for them.

What is more worth mentioning is that Huang lawyer, inspired by "Ferrari red", has designed a "sleep blue" patent for hi sleep, so that the intellectual property layout of hi sleep not only includes the production preparation method, but also adds color.

It can be said that there are "Sheng" and "color".

Sudden rise in fierce competition

Huang Xiaodong's lawyer brought Xi Miao not only the patent digging skills, but also the comprehensive service of intellectual property rights. From the specific technology mining to the macroscopic development strategy, Huang's guidance enabled Xi Mian to develop boundless vitality from inside to outside.

Since the cooperation with Yu Zhen in October 2015, the development of hi sleep has been rapid and intense.

Competition has sprung up, and it has been developing for a long time.

At present, there are many physical outlets in six places such as Shanghai, Nanjing, Wuxi, Suzhou, Wuhan and Hangzhou.

Patent helps enterprises develop and innovate

Under the guidance of Huang lawyer, Jia found the way of development that belongs to his own sleep. He summed up the four findings.

First of all, taking the patent as a bargaining chip for litigation is the lowest requirement, and it will not be a lawsuit for an enterprise.

Secondly, patents can be used to publicist the public relations, improve the threshold of competition, and let opponents who have no patent support fail.

Patent is the development booster of enterprises. In ensuring their strategic superiority, they can share patents with their peers and tap the potential of the industry to achieve win-win results.

Third, patent mining can drive innovation capability of enterprises and enhance the management level of enterprises.

Like sleeping.

Each quarter requires four patents, which greatly improves the imagination and cohesion of the staff.

Finally, the patented product can give consumers a quality service experience, and play a role in constantly strengthening the brand's status in the minds of consumers, making the enterprise a truly leading brand.