Why Is There No Offline Experience Shop? Live Broadcast!

Not long ago, in Guangzhou's fashionable landmark, "little waist waist", a "24 hour" led by a successful representative of an Internet clothing brand.

The live broadcast has attracted up to about 35000000 viewers.

A representative brand, a representative event, let people focus on "Internet + clothing" again.

Why is there no offline experience shop, and the Internet clothing brand can achieve hundreds of millions of achievements? What kind of winning secrets do Internet brands have in the fierce field of clothing nowadays?

"Clothing + live" has become a new selling point.

With the rapid development of the Internet, online consumption has also had a multidimensional and profound impact on the apparel industry.

But what is unexpected is that there is also a direct impact on the garment industry.

Today, the live broadcast industry has become the most powerful publicity platform for many businessmen.

According to incomplete statistics, the number of online live broadcast platforms in China is close to 200 in 2015, of which the market size of live webcast is about 9 billion yuan, and the number of users of the network live broadcast platform has reached 200 million. The daily peak time of large live platforms is close to 4 million.

While watching the live broadcast of the hosts, the strong fans team has also displayed a lot of "net red business".

Cosmetics and clothing have become the two most popular realizable industries.

Some clothing brands in China have followed suit.

In the form of publicity, brand and easy circle.

Xiaobian learned that, after a 24 hour live broadcast of the Guangzhou fashion landmark, "a little waist waist", a brand new product was released with a chic interaction and attracted more than 35 million viewers.

More brands are being broadcast live, bringing fans to design, R & D and supply chain center. The live spokesperson goes to Paris fashion week, with the help of live broadcast platform, invites new female anchors to participate in live broadcast, invites fashion directors to introduce the makeup and dress matching skills to fans of different live platforms.

For a while, the "live broadcasting" wave swept the clothing industry.

Why do "live" will detonate the clothing industry? Industry experts believe that the net red economy will rebuild the traditional clothing industry through the electricity supplier and the net red brand.

Net red business operators can not do without product supply chain, store operation, sales and other links, and this is the specialty of clothing enterprises.

Net red economy brings new business volume to garment enterprises, and promotes the opportunity of garment industry upgrading in supply chain and flexible customization.

It is no longer a novelty to try to play live on the "draught", but the brand hopes to see more profit and pformation space in the channel of live broadcast.