Chongqing Tian Zi Hot Spring Buys French Luxury Top Stockings Brand GERBE

In September 7th, reporters from

Tian Zi Spa (Group) Co., Ltd. was informed that the group recently acquired a French luxury clothing brand Stephanie Berg (GERBE) at a price of 16 million euros through a competitive auction.

At present, the brand has opened 7 new stores in Japan, Beijing, Chongqing and Taiwan and other countries and regions.

Chongqing

Tian Zi hot springs (Group)

Founded in 1904, GERBE is the famous clothing brand of the French government's "cultural heritage protection" catalogue. It is also known as the three top brands of the global silk stockings industry with Wolford and Fogal.

In addition, GERBE also maintains deep cooperation with Dior, Chanel and other high-end brands to provide advanced custom stockings for the relevant brands.

The price of its ordinary stockings is up to 300 yuan per pair, while the price of high-end customized products is more than 1000 euros per pair.

Yang Changlin, chairman of the board of directors, said that GERBE had a strong brand culture, a high level of craft and a solid market base. But recently, influenced by the French economic environment, the original owners of the company had been poorly managed and had to go bankrupt.

"This allows us to seize the good opportunity to acquire this Centennial enterprise."

Yang Changlin said.

In fact, the acquisition is not smooth sailing.

Some French enterprises believe that the brand of French cultural heritage can only be managed by French enterprises.

The French government is unmoved by the fact that after knowing that nearly 20 years of experience in the clothing department store operation of the Tian Zi hot spring group, it will be optimistic about the new situation that GERBE will usher in in the international market, and finally decides to buy GERBE from the group.

Next, the godsend hot springs group will further develop China on the basis of GERBE's existing marketing network.

And Japan, Southeast Asia and other international markets.