A Very Wild UA Advertising Film.

After ending the Olympic marketing launched in March this year, UA released the latest advertising film, which is very wild.

The Cam Newton, the football's quarterback of the Carolina black panther, is the most popular and dominant player in the NFL NFL.

After losing the Super Bowl champion at the beginning of the year,

For Cam Newton

An advertisement with a rising theme.

Narrator from the Watership Down "rabbit Republic" fragment from the US high school student's compulsory reading list is a magnificent fantasy novel. This passage is about rabbits' difficulties and obstacles during their running and moving.

To my surprise, the voice chosen by the agent Droga5 is not a professional actress, but the mother of Cam Newton (although it is not professional at the end of the final presentation).

"Cam Newton's mother plays a very important role in her growth."

UA Global

Adrienne Lofton Lofton, senior vice president of management, said in an interview that although it was a bit risky to do this, they chose to do so, considering that there were no dubbing experiences before Jackie Newton.

This advertisement is part of UA global marketing campaign It Comes From Below, emphasizing the "powerful force" brought by athletes from their own shoes.

Bryce Harper, a baseball player, also appeared in this series of advertisements.

"Wild" and "pain" has always been a brand image that UA is willing to show. When it first started advertising in the US market, it used all the NFL male friends, and quickly formed a distinctive brand image among consumers.

Look at the sports stars signed by UA: UFC middleweight fighting champion Georges St-Pierre, MLB Washington National outfielder Bryce Harper, world middleweight boxing champion Saul Alvarez, and the Cam Newton we talked about today, all of which share some strength.

When other sports brand models are jogging or doing yoga in advertisements, Gisele B B ndchen plays in the advertisement of a UA player, playing a combat fighter in a spare time, practicing alone in the boxing room.

UA can quickly establish its business culture and distinguish it from other sports giants such as Nike, which is closely related to the personal experience of its founder, Kevin Plank.

Planck was a rugby athlete in his schooldays, and one of his original intentions in building UA is because he was troubled by massive sweating during his athletic career, so he thought of finding a fabric that would not be sweaty.

Planck's 13 high school teammates and 10 teammate teammates later became professional rugby players. In the early days of UA, they sent samples T-shirts to get attention in American universities and young people's market.

Planck said in an interview: the size of our competitors is 20 times that of ours, so there is much room for us to make progress.

Footwear will become the core business of UA in the next five years.

In this field, UA is a real successor. Footwear products (Rugby shoes) were first launched in 2006.

2009 years ago, we launched running shoes and basketball shoes.

According to UA's 2015 earnings report, footwear grew 57% to 680 million dollars, accounting for 14.8% in the fourth quarter.