Nike Set Up A New VR Experience Zone In Shanghai Huaihai Brand Experience Shop.

In Shanghai, 2016 Nike Sportswear Tech Pack men and women autumn series were released in order to make consumers right.

There is a deeper understanding of Nike in Shanghai Huaihai.

Experience store set up VR experience area.

How to experience?

It's different from trying to wear clothes in front of a mirror. Now, you can wear clothes and put on the head, and feel the actual wearing feeling of clothes in different actions or environments through playing games in the virtual world.

This Nike VR game is similar to the live version of "cool running every day".

In the game, you need to bend, jump, and sideways to avoid obstacles. Lift your hand and push back to attack your luminous ring.

Nike said that with the help of these games, consumers can feel more directly about the special aspects of clothing design.

Instead of directly using life scenes, instead of using the game form as the starting point of experience, Nike said that the game designed a larger movement, compared with a simple life scenario, it allows the experiencer to feel the design highlights of the new product more deeply: the free movement and unrestrained feeling of the design of the side zipper and the Tech Knit knitted shoulder sleeve.

It is reported that VR clothing experience is only located in the Nike store of Huaihai Road in Shanghai, and the experience time is one month.

Nike says that it has plans to expand VR's "fitting" to other cities, and also plans to create specific VR experience games for other products.

With more VR experience links, the shops of Nike sports stores in Shanghai's Huaihai middle road have attracted many people.

But a short two minute game may not be enough for consumers to understand all the clothes they wear, but it is also a new way of fitting, or a new consumption experience.