Anta 2016 In The First Half Of The Rapid Growth Of E-Commerce Business

Reporters noted that, according to its sub product sales situation, the footwear and clothing sector revenue grew by 19.4% and 22.5% respectively.

First half of 2016

And FILA business grew by more than 30% year-on-year.

Business grew by more than 50% over the same period, accounting for about 12% of the company's total revenue.

Gross profit margin increased by 1.3 percentage points to 47.9% over the same period last year, mainly due to the fact that

The gross profit margin of the business increased and was partly offset by the decline in the gross profit margin of the footwear business.

Gross profit margin increased by 3.2 percentage points to 51.5% over the same period, mainly due to the increase in sales of FILA products.

However, due to the high cost performance of footwear products accounted for relatively high, footwear products gross margin fell 0.7 percentage points to 45.1%.

Sales and distribution expenses surged 27.3% to 1 billion 260 million yuan over the same period last year, mainly due to the increase in advertising and marketing costs during the Olympic year.

Due to the expansion of FILA retail outlets, the cost of employees increased by 23.8% over the same period last year.

Management fees increased by 27.9% to RMB 299 million yuan over the same period.

As a result, the profit margin dropped by 0.6 percentage points to 24.2%.

Net profit margin fell 0.5 percentage points to 18.4% over the same period last year.

The company announced the mid-term dividend of 34 Hong Kong cents per share, equivalent to 65.2% of the dividend rate, 0.7 percentage points higher than the 64.5% in the first half of 2015.

Reporters also found in the middle of the two quarter of 2016.

The retail sales of brand products recorded a year-on-year increase in the number of units, which is better than the increase in the number of units in the first quarter of 2016.

The company has disclosed retail sales growth since the first quarter of 2016, rather than the same store sales growth.

Brand products and

Business grew by more than 30% and over 50% respectively.

In the two quarter of 2016, the discount rate of retail channels was about 75%, which is better than 70% in the 1 quarter of 2016, mainly due to the cold weather in the first quarter of 2016, resulting in a decrease in the number of customers coming to the store.

In the two quarter of 2016, the ratio of sales to sales remained at 4-5 months.

The improvement of discount rate and healthy inventory ratio show that the inventory pressure of retail channel is reduced.

According to the China Daily, as of June 30, 2016,

Inventories surged 44.7% to 1 billion 240 million yuan, mainly due to the expansion of FILA retail stores.

Therefore, the inventory turnover days in the first half of 2016 increased by 7 days to 64 days.

Accounts payable turnover days increased by 3 days to 45 days, while accounts receivable turnover days increased 4 days to 37 days.

As a result, the overall turnover period deteriorated from 8 days to 56 days, slightly worse than expected, but still relatively healthy compared with the same industry.

Insiders said today that Anta has implemented the O2O strategy to connect online and offline channels, which will help improve the company's working capital management.

Therefore, it is expected that the overall working capital turnover cycle of the company will remain healthy in the next few years.

Hong Xueyu, a researcher at Guotai Junan, thinks that FILA brand and FILA children's wear brand.

Brand and e-commerce business will become the driving force of the company in the next few years.

China daily data also showed that as of June 30, 2016, there were 687 FILA and FILA children's wear shops nationwide.

The company plans to have 700-750 FILA and FILA by the end of 2016.

Franchised stores will also contribute to the FILA brand's revenue contribution.

FILA brand revenue is expected to grow by more than 30% over the same period in 2016.

In the first half of 2016, the income of Anta children's clothing increased by more than 30% over the same period last year, accounting for about 10% of the total revenue.

Hong Xueyu talked about the current situation in China.

The market is highly dispersed.

And the rapid expansion of FILA children's clothing provides a good environment, with two expected.

The brand will benefit from the strong market demand driven by the "two child policy".

Anta also plans to have 8600-8700 Anta and Anta children's wear stores by the end of 2016.

In the first half of 2016,

Business accounts for about 12% of the company's total revenue. It is expected that in the second half of 2016 and 2017, Anta will gain higher income from the electricity business.