Four Key Factors To Drive The Development Of Private Custom Clothes

In 2016, China's men's wear Market Research and market trend analysis report is expected that in 2015-2020 years, the annual growth rate of domestic Mens retail market is about 11.8%.

In 2015, the retail sales of domestic men's wear market exceeded 630 billion yuan. According to this calculation, the men's wear market will break through the trillion scale in 2020.

Obviously, China.

The market has great prospects for future development.

The analysis and investment potential report of China's textile and garment industry in the past 2016-2021 years shows that four factors drive the demand for private custom garments to usher in an inflection point:

1) from the middle class, consumption escalation is irresistible.

In 2020, the number of middle-class and wealthy families in China is expected to be doubled to 100 million, contributing 150 million dollars in consumption increments.

2) after 80/ 90, consumers are gradually rising. In 2020, the proportion of consumption will reach 53%. It has the characteristics of individuation and fashion, and the demand for customized garments is more intense.

3) consumer demand is changing from pursuing brand to pursuing cost performance. Customized clothing is expected to become the next consumer price and bursting point.

4) the proportion of obese people in China is higher and more suitable.

Demand is increasing.

Compared with garments and traditional custom garments, the advantages of private customization are obvious. The potential market space of domestic private custom clothes is estimated at 102 billion 200 million yuan, and it is expected to reach more than 200 billion yuan by 2020.

Traditional mode of high inventory, homogenization, high operating costs led to fierce competition in the market, gross profit decline, terminal sales pressure, small income generating space.

Business prospects are bleak.

This leads to the closing of the physical shops. The brand clothing is divided into the e-commerce channel, but the cost of the electricity supplier channel is rising, the dividends are reduced, and it is hard to rush out of the tight encirclement without a strong resource background.

Fanistos

Customized brand

Line, make full use of the online and offline flow entry, agents can rely on the headquarters brand to promote resources, seize the consumer's psychological identity.

Not only is the product differentiated from other men's clothing, the customer is highly sticky to the product, but the customer's tailored size information collection facilitates customer repurchase and forms the habit of buying back.

The localized mode of agency operation gives businessmen and customers a sense of cordial and trustworthy feeling and resonance.

There will be no more trouble in this life: buying.

It is not close to the body, the effect is not smooth, the texture is poor; a shop style is limited, the replacement of shops increases the time cost of communication and the unhappiness caused by running in; shops are far away from traffic, and traffic jams, the valuable leisure time can not accompany the family.

Grafting high quality resources and consumer demand

Fanistos has always been committed to exploring the main body at the two ends of high-end apparel chains.

On the one hand, Fanistos constantly updates the international high-end brand fabric supplier database, introduces the latest research and development of high-end fabrics into the domestic market, and achieves strategic cooperation with the sophisticated manufacturers. The fabric library and style are updated at the first time, butting into the international fashion market, and finally presents a fine dress with hundreds of processes and details to the consumer.

On the other hand, through order system collation and collation, Fanistos records and analyzes each user's information.

Combined with the user's body characteristics and passion for fashion brands, the customized items of related products are launched to enable customers to enjoy a one-stop custom consumption experience.

With the coming of age, Fanistos will play the role of a central data processing center. We will combine upstream and downstream fabric producers, accessories suppliers, product design teams, volume customization service teams and perfect post-processing systems to create high-end customization.

The fashion kingdom.

Next, Fanistos will launch the 3D stereo imaging software at the terminal, 360 degrees to see the effect of different top materials, and provide the most intuitive basis for consumer decision making.