Women's Shoe Manufacturers Should Consider Product Pformation And Brand Building.

Facing the cold

In winter, brands use all kinds of means to seek self-help.

BELLE has said that if it does not pform, the enterprise will die, and its pformation includes sorting out the store structure, closing the shops with poor profitability and adjusting the number and location of the stores.

Women's shoe manufacturers should not simply discount the price.

Many opponents, discounts, whether from late August to date, including Hasen, Daphne, 100 degrees, Saturday and other women's shoes business performance reports have been released, in addition to a slight increase, the overall decline of women's shoes brand revenue can be seen that the overall downturn in the women's shoes market, and the growth of e-commerce business offset some of its sales decline.

Daphne is betting on electricity providers, plans to continue to increase investment in e-commerce business, through big data analysis to support business development, deepen O2O development, and continue to move forward in the multi brand strategy.

And thousands of degrees are

Against the backdrop of this, the bet toy is planned to rely on the Hamleys toy store bought last year to stop the loss.

Amancio Ortega, founder of fast fashion brand Zara, exploded over Bill Gate to become the new richest man in the world and brought a bowl of chicken soup to the costumes industry.

However, chicken soup is still no match for the cold reality, which is best known by Nine West (Jiu Xi), who is abandoned by shareholders and is at the brink of bankruptcy and liquidation.

Despite struggling to try to close stores and reduce administrative costs, the net profit of its parent company Sycamore Partners LLC had to consider liquidation for 38 million months, compared with the same period last year.

And profits fell 40% last year.

Recently released the second quarter financial year report this year, showing that the second quarter footwear business same store sales fell 10%, although the decline has somewhat reversed, and this also means that BELLE has not been able to grow since the fourth quarter of 2014 fiscal year for tenth consecutive quarters.

It is understood that from June to August, during the three month period, the total number of retail outlets in mainland China decreased by 276. As of August 31st, there were 20600 stores in the domestic line, 13384 in footwear stores, and 7216 in sports and clothing stores.

Affected by the economic environment, women's shoes market is weak.

In the first half of, the group's turnover decreased by 22.3% to HK $3 billion 400 million.

Compared with the operating profit of HK $11 million in the same period last year, today's profit margin is in deficit and operating losses are HK $249 million.

The sales of the quarter products increased, while the gross profit decreased by 29% to HK $1 billion 884 million per year.

The report showed that the group closed 450 stores in the first half of the year.

In the same shop, women shoes company was also on the market Saturday. Although the cost of sales, management and finance decreased year by year under the strict control of the company, the overall decline in revenue still had a negative impact on the company's performance.

2016 in the first half of this year, business income of 7.09 billion yuan, a decrease of 16.09% over the same period last year, achieved a total profit of nearly 28 million 400 thousand yuan, a decrease of 24.66% over the same period last year, and net profit of nearly 20 million 160 thousand yuan, representing a decrease of 25.41% by the same period last year.

As of June 30, 2016, the number of brand chain stores was 1913, of which 1435 were self owned shops and 478 were distribution outlets.

In the declining trend, the only thing that brings a good news is the 100 degree group, but it is on the toy business.

The report shows that in the first half of the year, the income of the company was about 1 billion 503 million yuan, an increase of 6.1% over the same period last year, of which the retail toy business revenue was 241 million yuan, accounting for 16% of the group's total revenue.

Shoe business is still sluggish.

The retail and wholesale business of footwear business was 1 billion 150 million RMB yuan, down 11% from the same period last year. However, due to the restructuring of the group OEM production line, the revenue from the contract production section was 1.114 billion yuan, down 10.1% from the same period last year.