In August, The Retail Sales Of Clothing, Shoes And Hats And Needle Textiles Increased By 6.2% Over The Same Period Last Year.

In 1-8, China's Enterprises above Designated Size clothing Shoes and hats, Needle textiles Retail sales reached 882 billion 700 million yuan, an increase of 7.2% over the same period of August. Shoes and Hats The retail sales of needle textiles reached 100 billion 200 million yuan, an increase of 6.2% over the same period last year.

According to the overall data, the total retail sales of social consumer goods increased by 10.6% in August compared with the previous year, and the former value was 10.2%, up 0.4 percentage points. In August, the CPI downward trend did not affect the overall trend. However, in the industry view, domestic consumption data is still maintaining a mild downward trend, and domestic demand is less stimulating for consumption, and the growth rate of retail sales of consumer goods is also hard to show signs of continuous rebound.

Analyst Shi Hongmei said here that China's consumer market has entered the era of stock competition. Whether from product preferences or customer base, consumption is concentrating on the middle end (middle class products and middle class). Family oriented consumer groups are more willing to pay for services and convenience to pay for quality. The demand for younger groups represented by 85- 90 is increasingly small and personalized, frequent domestic and international exchanges and penetration of the Internet have greatly narrowed the distance between domestic consumers and the global consumer market, prompting domestic consumers to become increasingly mature and picky. Only by actively innovating at channel, positioning, product, marketing and service level to adapt to consumers, and constantly providing more than expected experience can we have the opportunity to gain continuous market share.

In the view of Shi Hongmei, the future development of domestic clothing brand enterprises also needs to be adjusted according to consumption changes: (1) the low-priced city based clothing brand enterprises based on the market will have the opportunity to increase market share through satisfying the needs of consumers in the low line market in the future. (2) integrate overseas high-quality brand resources through continuous mergers and acquisitions, and have the opportunity to achieve rapid expansion of the target clothing brand enterprises in the domestic market. (3) to meet the personalized needs of 85- 90 consumers through emerging channels such as e-commerce, micro commerce, live broadcast and so on. The clothing brand will continue to focus on the layout of emerging industry chain in the future.

Shi Hongmei said that at the present stage, because most of the domestic traditional clothing brand enterprises can not keep up with the changes in the demand of the main consumer groups at the supply side, a large number of demands are replaced by imported goods, international brands and niche brands.