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    The Exposure Of Japanese Brands In The 2016 Slam Men'S Singles Semifinal Is Flying With European And American Brands.

    2016/9/14 11:00:00 65

    ClothingUNIQLOBrand

    In the 2016 US net men's singles final just concluded, despite the obvious defeat of Warren's record against Djokovic, only two of the two men met in the finals, and Novak Djokovic, Djokovic, all lost.

    Therefore, some netizens joked that as long as Warren won the victory over little Germany, some people ignored the two men's record, saying that Warren was the nemesis of Xiao De's finals.

     Novak Djokovic

    However, another interesting topic is two people wearing.

    clothing

    Although Xiao De was defeated by Warren once again, the Japanese brand won the two Uniqlo.

    Uniqlo

    And Yonex Yonex are leaders of all industries.

    brand

    Before that, Nike and Roger Federer Federer and Rafael Nadal Nadal basically ruled the men's tennis court for 10 years.

    Since signing the tennis player Djokovic in 2012, thanks to the excellent performance of the latter, Fast Retailing Co. Ltd. (9983.T), the largest clothing group in Asia, has become the most famous brand in the world of Tennis Grand Slam.

     Japanese brand

    The exposure of Japanese brands in the 2016 slam men's singles semifinal is flying with European and American brands.

    According to the data, in the 2016 Grand Slam men's singles semifinal, so far, Japanese brands have appeared in the men's singles semifinal 7 times, equal to the four famous brands in Europe and America: Nike Nike, Adidas Adidas, New Balance new hundred, and Under Armour Andrew.

    Among them, Uniqlo, UNIQLO, is the absolute beneficiary, with the 4 frequency at the top of all brands.

    In addition to Xiao De, Kei Nishikori is also another important chess player in the tennis world dominated by Uniqlo UNIQLO, who is the famous Japanese player in the semi-finals.

    With the popularity of tennis worldwide, Uniqlo UNIQLO will undoubtedly benefit from it.

    In 2014, the same is the US Open semifinal, the two Uniqlo UNIQLO spokesperson duel, Jin Weifu beat small Germany for the first time into the Grand Slam final, the former endorsement advertising products sold out in the Japanese market.

    Naoto Miyazawa, spokesman for Fast Retailing fast marketing group, said that Kei Nishikori has promoted the brand image of Uniqlo and UNIQLO, and its product feedback has helped the company further enhance its product development.

    At present, the biggest obstacle to the expansion of Uniqlo UNIQLO's market in North America is visibility.

    Uniqlo Hiroshi Taki Taki, chief executive of UNIQLO, has interviewed several times about the development of the brand in the United States. It is pointed out that the brand is still unknown in the North American market, especially in the suburbs. Even though people know the brand of "Uniqlo" and "UNIQLO", most of them do not consume.

    In order to solve the problem of popularity, Hiroshi Taki said that Uniqlo Uniqlo will increase its marketing input, set up guerrilla stores in New York and sell advertisements with billboards.

    Although Hiroshi Taki did not mention Djokovic's promotion of the brand in the international market, there is no doubt that the US Open once again exposed Uniqlo UNIQLO to the tens of millions of American audiences.

    This kind of exposure may not bring about an explosive effect similar to that of Jin Wei on the Japanese market at the same time, but it will be crucial as time accumulates, because it has been reflected in another brand, Yonex, Yonex.

    According to data, after three consecutive years of income decline, all of this is related to Yonex Yonex's increasing sponsorship of athletes and sports events.

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