2016 Double Eleven Tmall Strategic Plan 8 New Marketing Methods

Double 11 will be coming soon.

Tmall strategic plan, operation rhythm and new

There are a lot of ways to play, especially the 8 new marketing new timeline: membership, Wan Dian Tong Qing, Ju Xing Tai, fans on the ground, brand community, Taobao Tatsu,

A little naughty...

The annual Tmall double eleven will be approaching, and all businesses are preparing for the battle. For this reason, the training of Yan Gezhen has produced a big picture of a double eleven battle. This big picture is not a computer view, it is a large battle map specially linked to the double eleven headquarters of a business.

From the first phase of the preparatory period, from 30 to second August 24th, the storage period will be October 1st, -10 20, and then to the third stage, the pre-sale period will be 31 months from October 21st to 31, and then to the fourth phase, the warm-up period will be November 1st -11, 10 days, and finally to the double eleven detonating and summarizing, the full and accurate online 2016, double eleven and whole -9 battle will be concluded.

In 2016, two ten will be based on 8 new marketing new timers, including members' club, Wan Dian Tong Qing, Ju Xing Tai, fans on the ground, brand community, Taobao people, live broadcast, micro scouring.

Preparatory period August 24th -9 30 days

This stage mainly involves 8 aspects: Double eleven overall planning; double eleven target dismantling; double eleven activity product planning; double eleven financial budget; V task docking; star test; double eleven page and pre-sale goods registration.

The main considerations of data indicators are traffic volume, unit price, sales volume, increase of flour consumption and promotion budget.

Impoundment period October 1st -10 20 days

This stage mainly involves 4 aspects: Juhuasuan, Amoy rush and other official activities; preheating data tracking; 1000 star 1000 face design and fans operation.

The main considerations of data indicators are traffic volume, unit price, shopping cart, activation of old customers, number of added flour and number of stockings.

The pre-sale period is October 21st -10 31 and preheating period November 1st -11 10.

This stage mainly involves 4 aspects: the promotion of pre-sale products, the tracking of pre-sale data, the double 11 coupons and the purchase and collection, the micro scouring and the live horse racing.

The main considerations are: horse racing position, pre sale number, purchase and collection and coupons.

Double eleven detonating and summarizing

Double eleven detonating mainly involves 4 aspects: large data real-time tracking and adjustment; large readjustment of real-time response to the preparatory scheme; team motivation, mobilization of combat capability; order landing tracking.

Data indicators: traffic, first hour sales, inventory, payment rate, sales.

The summary is mainly about 3 aspects: Double eleven resumption, warehousing and after-sale follow up, and return to daily sales.

Data indicators: planned target rate, profit and sales rate.