Dyang Creates The World, Desolation, And The Express Industry Has Replaced Clothing As The Main Business Of Listed Companies.

The company issued a notice saying that the company intends to sell all its assets and liabilities and acquire a 100% stake in the express delivery company by issuing shares. The paction price is 17 billion 500 million yuan.

It also means that Yuantong Express has borrowed the shell and Da Yang has created a lonely market.

Reporters contacted the company for the first time, but the phone failed to connect.

In March this year, when Dayang creation announced that it was suspended after major events, the reporter talked about the company's development plan in a public interview with Hu Dongmei, vice chairman of Dayang creation.

She once said that the focus of Dayang's creation will continue to focus on clothing business. The company's latest plan is to help domestic clothing brands and customized stores to realize professional, intelligent and personalized customized business development, aiming to become the largest single volume single cut company in the world.

Men's custom business has always been the advantage and publicity highlight of Da Yang's creation, but for such a pformation direction, capital is obviously not optimistic.

What is interesting is that before Dayang's creation, Amancio Ortegagon, founder of fast fashion brand ZARA, surpassed Bill Gate for $79 billion 500 million and won the throne of richest man.

A securities analyst engaged in the clothing industry told reporters: "the overall assets of Da Yang creation is good, but the company's customized business in recent years has limited growth and is not optimistic about the market.

The main business is not optimistic. In the current scarcity of shell resources, selling shells is a good choice for Dayang's creation. "

In the clothing industry, especially the men's wear brands with serious decline in performance, custom-made as a breakthrough in the pformation of the company, but from the clothing custom market performance, there has not been a particularly successful case.

Red collar, a well-known garment industrial customization enterprise similar to the customized business model of Dayang creation, launched its own experience store for the domestic market at the end of 2014. It also failed to achieve great results. In early 2016, the project was upgraded to "magic factory".

"The audiences and groups of customized businesses are not fixed, and are affected by the economic environment. There is still great uncertainty in the development of business."

The analyst said.

Despite the setbacks in the development of the capital market, Da Yang has indeed been a leader in China's apparel industry.

As China's first batch of garment enterprises engaged in foreign trade foundry business, Dayang is currently the largest exporter of domestic suits.

The company started by foreign trade business and realized the importance of its own brand very early.

As early as 1995, Da Yang created the creation of men's clothing brand, which attacked the high-end crowd.

Subsequently, in the context of the wave of personalized customization in the garment industry, Da Yang has launched the Internet custom brand, gifted search cool and professionally customized brand.

At the same time, the "single volume single cut" business is launched. The flexible production line caters to the increasingly personalized and fashionable consumption trend of clothing consumption.

"Throughout the 30 years of the development path of Da Yang, we can say that every step of Da Yang's creation has set foot in the tide of China's clothing industry."

Lai Song, a very familiar industry veteran with the creation of Da Yang, said that in his view, the founder of Da Yang had had the opportunity to become a leader in the industry through the power of capital market, but eventually led to the company's market value being hovering at the bottom of the apparel listed companies.

The pformation direction of branding and customization has been promoted by Da Yang, but unfortunately, the trend of its declining performance has not been fundamentally reversed.

Reporters found that the earnings of the company's domestic sales and foreign trade accounted for 28 of the total. Last year, the proportion of domestic sales increased to 25.05%, which fell to 21.61% in the first half of this year.

Excessive dependence on foreign trade can bring relatively stable revenue to Da Yang, but it also affects the pformation to independent brands and customization.

As the global economy is weakening, consumer demand is sluggish and raw materials and other comprehensive production costs go up.

It has also been hit.

In the first half of this year, the company's revenue fell 10.3% to 392 million yuan.

The decline in the net profit of the company is more obvious. By the end of June 30th, the net profit growth rate of the company decreased by 28.68% to 14 million 500 thousand yuan.

"From the performance of domestic manufacturing enterprises in recent years, the industry's revenue and performance are generally in a downward trend, and the polarization of industry development is obvious, and the scale of production is large.

The garment processing enterprises with strong and perfect industrial chain achieved better performance growth in the first half of the year, whereas on the contrary, the enterprises with smaller scale and poor production management capability declined seriously.

The industry analyst told reporters.

The garment manufacturing industry is facing the trend of polarization. The manufacturing enterprises with strong comprehensive strength generally have stable international customers and orders to ensure the steady growth of their performance. The company also has the financial strength to upgrade equipment, enhance efficiency and build an efficient and stable supply chain system.

In the first half of the year, the Chinese Listed Companies' data confirm the judgment of the analyst.

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Take the Shenzhou International Company, the Hong Kong stock listed company with the highest market value in the clothing industry as an example, in the background of the "continuous collapse of foreign trade" in the industry, the total revenue of the first half of the year increased from 24.6% to 6 billion 950 million yuan, and net profit increased 29.4% to 1 billion 450 million yuan over the same period.

The clothing industry veteran, Ji Ming, explained the Matthew effect of the clothing industry: "although the foreign trade environment is not good, the order like Shenzhou, Lu Tai and Yida has increased compared with previous years. Because of the increasing demand for orders in recent years, they have gradually completed the pition from mass production to large-scale production system to flexible, personalized and fast response production mode, so that they have harvested some orders with small quantity and high processing profit."

Large garment manufacturing enterprises

It has been extended to upstream links such as seed cotton, which not only helps to reduce its cost, but also helps enterprises to improve the speed and efficiency of supply chain and form a full industry chain operation mode.

Garment processing industry, which seems to have low entry threshold and low technology content, is also upgrading the competitive standard of the industry.

Ji Ming told reporters that Shenzhou's factory was hardly open to the outside world, and Shenzhou's production facilities, management process and operation mode were obviously the core secrets of enterprises.

Such high-tech projects as intelligent factories and unmanned workshops are all R & D projects promoted by large enterprises like Shenzhou.

"China is a big manufacturing country, but not a strong brand country."

Some industry analysts interviewed by reporters said that even enterprises such as Shenzhou could hardly create the world's richest like ZARA.

After all, even if the factory equipment is more high-end and the production process is advanced, relying only on the lower margin OEM business, the growth of the "smile curve" with higher added value can not be realized, so the enterprise will not have great development.

The Chinese garment industry, which has the largest market, has undergone a painful pformation and adjustment period. Will it be able to become a world-class rich dream in the future? For the difficult pformation of the current performance in the clothing industry, which is generally weak in performance growth and the decline in net profit, Wu Jianmin, chairman of sulang group, believes that "the current downturn in the garment industry is a good opportunity for enterprises to acquire capital and achieve superior resources reorganization, which is conducive to the integration of advantageous resources by the strong clothing group and the establishment of a large garment group."

Zhang Zhaoda, a well-known fashion designer, told reporters that from the European market of the most concentrated clothing brand resources, high-end

Basically, they are in the hands of LVMH group, PPR group and ex peak group.

"The biggest advantage of the big oligarchs in controlling the garment industry is that they can make use of the advantages of raw materials and other industrial chain resources, channels, capital and brand management experience to promote the reshaping and specialization of the resources in every aspect of the garment industry."

Chinese clothing listed companies hope to complete this leap through capital acquisitions.

Semir clothing (002563), after winning the Chinese agency of Sarabanda and Minbanda, a famous brand of children's clothing in Italy, has invested 102 million yuan to acquire 70% stake in Yu Han Shanghai, the main business of child education, while buying 17.67% stake in the Korean listed ISE company.

Xia Guoxin, the chairman of the local high-end women's clothing brand, has stressed on many occasions that the merger of quality brand resources is the development path followed by all international fashion groups. The goal of GEIs is to create a group of high-end fashion brands, with the power of capital, using acquisitions or investment to form synergies in product development, supply chain management and channel control.

The company first acquired the ownership and the right to use the German luxury brand "Laur L" and the international light luxury brand Ed Hardy in the form of equity acquisition, and later established the fashion industry investment fund, which is responsible for finding the best fashion resources for the brand in the world.

"Based on the largest clothing consumption market in the world, the richest figure of Chinese clothing is bound to emerge in the construction of China's clothing group."

Wu Jianmin said that in the early stage of urbanization, the basic industries such as real estate were generally benefited, but the rapid development in the latter part of the urbanization was clothing industry, consumer goods and service industry.

China is carrying out a global scale urbanization process. This process will generate more than a billion urban population, and the consumer goods industry is bound to have a blowout.