Han Du Yi House Zhao Yingguang Changed His Posture To Tell Stories.

What is the core secret of the success of Han Du Yi she? Zhao Yingguang: the secret of the core is no secret.

We caught up with the rapid development of the electricity supplier.

And innovation management system, more suitable for electricity providers.

At the same time, the product is quite right.

What are the basic principles of the team management of Han Du Yi house? Why do Han Du Yi house do not make the shop offline? Maybe, the answer of Zhao Yingguang, founder of Han Du Yi house, can inspire you.

Zhao Yingguang: the flow is expensive, and the essence is dispersed.

We also have feelings.

In fact, the electricity supplier is constantly in the market.

The ecology is evolving.

At present, it has entered the era of content marketing. If it can not keep pace with it, it will be very difficult.

Our internal adjustment has already begun.

The age of electricity supplier is the era of upgrading iteration.

Zhao Yingguang: work is the same as employee.

I have no assistants, and the organization of Korea's clothing house is relatively flat.

Zhao Yingguang: Yes.

Electricity providers now need two levels of ecological support.

As the front end, the professional service system is the back end.

Otherwise, it will become heavier and heavier, and the cost will be too high.

Zhao Yingguang: the secret of the core is no secret.

We caught up with the rapid development of the electricity supplier.

And innovation management system, more suitable for electricity providers.

At the same time, the product is quite right.

Zhao Yingguang: in the future, we are branding providers + service providers.

To support future development with practical experience and ecosystem.

Zhao Yingguang: regarding management, I think it is to find a mechanism that enables everyone to work on their own initiative.

The group system was invented by us.

Responsibilities and rights are unified. The most important thing is whether you dare to delegate power.

Zhao Yingguang: several brands have used the group system, and their profits have doubled.

New brand and new group will have protection period.

Generally, the length of protection is determined according to the speed of brand development.

Zhao Yingguang: gradual pition to bonus based on group performance.

We have one year and half a year, mainly looking at brand growth.

The new brand of the old brand is usually shorter.

Zhao Yingguang: we do service providers, choose a few principles of customers: first, we must have brand awareness; two, we must have a market base, such as sales over 600 to 10 million; three is the boss, has the electricity supplier thought, understands the Internet.

PS: according to the understanding of the billion power network, Korean clothing tide brand Zishen has reached a cooperation with Korea's clothing house. In the future, the flagship store of Zishen will be located in Tmall, while the Korean clothing house is responsible for the operation of the store.

In view of the cooperation between Korean and Korean brands, brands can directly contact Korean clubs in Seoul and Inchon, sign contracts, and then deal with the specific needs of brands by Korean power.

At present, the "two level ecology" of the brand of Korea's clothing house has been built, and it serves all the global brands including Italy, France and Korea through Han Du power.

Zhao Yingguang: non net red is also the same brand.

Our experience is that content driven, live broadcast, micro-blog, community, and fans constantly interact with customers.

Now is the era of large flow of traffic.

The personalization of brand is inevitable.

Personalization needs content support, and this investment is relatively low.

But creativity is the test and the training of people.

Zhao Yingguang: not for long time.

The reason is that online survival is the future trend.

Our genes and advantages are online.

In the face of offline brand attacks, we should continue to foster strengths and circumvent weaknesses. If the soldiers are divided into two channels, the Internet brands that have accumulated less experience will be too few to compete with them.