Seven Famous Internet Fashion Brands And Disney Products Cooperation

September 21st -24 days, Hui Mei banner

The Internet is famous for its initial language and life on the left.

The brand and Disney launched 47 cooperative products and opened the "Magic Magic Festival" ceremony.

The prelude to product cooperation.

In the coming year, 17 Disney prototypes, such as bear Vigny, Princess Disney, mad animal city and Alice's Wonderland, will cooperate with the Hui Mei Group and introduce rich derivatives from time to time, bringing new experience and surprises to fans.

As one of the successful representatives of China's local Internet fashion brand, sinomi group has accumulated many years of experience in electricity supplier operation and offline channels. With the help of the Internet's first mover advantage, by the end of 2015, the group has accumulated more than 8 million 900 thousand members, most of whom are female members.

The group has seven brands, including Yin man, Chu language, living in left, Dali Fang, autumn shell, VING and Pass, using 47 groups of three sets of IP, such as Princess Disney, Alice's Wonderland, crazy animal City, etc., to launch 47 customized cooperative products, covering women's clothing, children's wear, shoes, bags and accessories.

Although it is a collaboration with anime IP, the eight of Chengdu's tailor made products is aimed at adults, and only a few are children's wear.

The happiness, imagination and creativity represented by Disney are the psychological needs of consumers of all ages.

Fang Jianhua, chairman of the Hui Mei Group, found that consumers of different ages were becoming more homosexual and could not distinguish customers from traditional simple age groups. At present, more scientific consumer segmentation has opened up the division of age, focusing on consumers' personalities and hobbies, such as the cooperation of this time, including styles of coolness, handsome, romantic princess, refreshing literary goddess, soft sprout, and so on.

It is not easy to find common ground when the individual demand of consumers is more yuan and changeable, but Disney and the Hui Mei Group have found the common interest point of female consumers -- magic.

This cooperation takes the magic magic costume festival as the creative theme, focusing on mysterious elements such as magic and disguise, bringing fresh interest to Disney's animation and fashion, attracting more consumers' attention.