Many Department Stores Have Deviations In Understanding Of Pformation.

Guo Zengli, director of China shopping center industry information center, said he expected the new world department store's performance to drop.

In addition, expanding the format and increasing experience is not a magic weapon for reversing the decline of department stores.

Guo Zengli, director of China shopping center industry information center, said he expected the new world department store's performance to drop.

In addition, expanding the format and increasing the experience are not the magic weapon to reverse the decline of the department stores, and the new world department stores, such as department stores, have a deviation in the understanding of the pformation.

After the change of consumer behavior, consumers' preference for shopping centres increased and their concern for department stores declined.

In the light of the current situation, increasing children's formats and aesthetic make-up is only a partial optimization of department stores, but local optimization is hard to improve.

The passive situation.

For the department store industry, it is very difficult to innovate.

At present, many department stores exert themselves and buy their own system. But from serving the public to serving the minority, the buying system will increase the difficulty and cost of operation, and it is very difficult to improve the status quo.

Global department stores are sluggish, and the performance of new world department stores under the Hong Kong capital background can not be avoided.

The 2015/2016 annual report released by New World Department yesterday showed that the group's revenue and net profit fell during the fiscal year ended June.

New world department store said that many provinces and cities are adjusting their stores. The group plans to set up management shops in Yibin, Sichuan and Tongliang, Chongqing.

In this regard, the industry believes that the fashion department store competition is increasingly fierce, the new world department store is currently upgrading the temporary solution, rather than joining the children, beauty and other formats to attract consumers, the new world should also regain the magic weapon of department stores.

If the performance of new world department store in the past few years can be described in plain terms, the continuous decline in income and net profit has been worrying in recent years.

Data show that in the current financial year, the group realized HK $3 billion 660 million, down 9.2% compared to the same period last year, and realized a total sales of HK $13 billion 77 million, down 14.3% compared to the same period last year. Net profit was HK $45 million 398 thousand, a decrease of 34.9% compared to the same period last year, while the profit of new world department store was HK $69 million 700 thousand in the same period last year.

Since 2012, although the proportion has been declining, sales commission of new world department store is still the largest revenue, accounting for over 50%.

In the current year, sales commission accounted for 54% of revenue, sales of self manufactured goods and rental income accounted for 27.4% and 17.5% of revenue respectively, while management and consultancy fees accounted for 1.1% of revenue.

The company's commission income rate dropped from 18.1% in the previous year to 17.6% this year. The decline was mainly due to an increase in sales of gold and jewellery and sportswear sales with relatively low commission rates, the announcement said.

The northern region is still the most profitable area of the new world department store.

This year, the new world department store has 39 department stores and two shopping centers, distributed in the north, Southeast and Nakanishi Mi operating areas, covering 21 major cities in the country, 37 of which are private stores and 4 are management shops.

The northern region brought the largest revenue to the new world department store this year, accounting for 51.1% of the revenue, followed by the southeast and central and western regions, accounting for 31.1% and 17.8% of the revenue respectively.

New world department store said that in the future, the group plans to set up management shops in Yibin, Sichuan and Tongliang, Chongqing respectively.

New world department store has been regarded as a wind vane for department stores in the mainland because of its activities such as "60 hours without closing", but in recent years, the market of department stores has been eroded.

The pace of pformation and pformation seems to be lagging behind.

The industry believes that in the electricity and shopping centres under these two mountains, department stores must find a way out.

However, the traditional department stores have neglected the purchase experience of consumers for many years, and have not been moving smoothly from commodities to consumers. Many of them are still in a state of "crossing the river by feeling the stones".

Optimistic about the "children's economy", "lipstick effect" and the rise of sports fitness, new world department stores this year to adjust the different formats of different stores.

Beijing new world thousand department store moved the children's floor to the two storey passenger flow, introducing more high-end children's clothing brand. Wuhan New World Department Store Xu Dongdian moved the sports format to a more spacious one, and introduced outdoor sports and climbing shop to create an outdoor image area.

Apart from expanding the area of operation, the brand has also become the focal point of the new world department store.

In view of female customers, Chengdu new world department store has introduced many European and American cosmetic brands, attracting more customers to shop consumption with brand appeal.

The new world department store in Southeast Nanjing and other Southeast Areas of operation is changing to mini Mall.

"The decline in the performance of new world department stores is directly related to the slowdown in economic growth and the downturn in the retail market.

The new world department stores are more affected by the fashion department stores than the fashion department stores.

It is believed that the major department stores in the mainland market invariably work hard for fashion department stores, and the competitors in business circles are surging. The competitive environment of fashion department stores is far more serious than that of family stores.

Competition in the same industry has greatly affected the major department stores.

As a matter of fact, it has become the choice of many physical stores to join the catering and children's experience with high sense of experience and high passenger flow.

In the view of Tao Xiaogang, general manager of Beijing general merchandise department, this is actually a self deception behavior, using other formats to explain that department stores do not approve of their own value.

If the core competitiveness can not have the ability to gather customers, it will be difficult to make efforts to turn the tide in the non core business sector.

In Guo Zengli's view, department stores should return to the four magic weapons of eating, wearing, using and playing according to the needs of consumers.

"At present, the proportion of exclusive food in department stores in China is very low, household products are stripped, department stores should be rebuilt, the structure of commodities will be richer, and the changes in consumer behavior will also be catered for."

In addition, for the "play", Guo Zengli said, "playing part should not serve as a means of attracting customers, but should serve as a service function. This will overcome the limitations of department stores and customers can enjoy the treatment of similar shopping centers."