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    How Will The New Round Of Financing In Search Of Special Funds Be Used?

    2016/9/22 11:01:00 30

    Search For BrandDesign

     Search for special public offering not exceeding 297 million shares or for shop renovation

      

    Search for special

    The group received the reply issued by the China Securities Regulatory Commission on Approving the stock of Limited by Share Ltd's non-public Development Bank.

    The approval was approved by special public offering of not more than 297366185 new shares.

    Although the amount of the specific fund-raising did not indicate that it had been mentioned, it was mentioned in a motion to adjust the issue of shares that it would raise no more than 3 billion 500 million yuan (including 3 billion 500 million yuan).

    Insiders pointed out that the search for special new round of financing will be used in reference to search in special 2016 annual report mentioned in the search for special in a series of actions.

    According to the annual report in search of 2016, search has been invested mainly in the following aspects:

    First, in the first half of 2016, the terminal store upgrading project was launched to enhance the image of the store.

    Search for 10 trends.

    brand

    To take the opportunity to launch the new image of the eighth generation terminal shop of "tidal front".

    Second, search for product development in order to enhance product competitiveness.

    Design

    Level.

    Closely around the core goal of enhancing product competitiveness, the company promotes product design and design level from three aspects: product price, fabric novelty and fashion and fashion, so as to satisfy consumers' demand for fashion clothes with high cost performance.

    Third, in search of continuous improvement of O2O marketing mode.

    In order to promote the coordinated development of online and offline marketing, the company has constantly researched and improved the O2O marketing mode. At present, the SCRM self flow platform has been developed. Through the "palm shop" APP, it has been vigorously promoted to the exclusive stores, making it a powerful tool for the online marketing management of the franchised stores. Meanwhile, it explores the mode of buying and selling the online marketing entities under the guidance of the monopoly stores, and improves the shopping interest drive system and the fans' rights and interests system. It also stimulates the enthusiasm of the shopping guide and the interaction with the members, strengthens the members' stickiness, and accumulates massive marketing data, laying a solid foundation for the large-scale online marketing activities in the future.

    Fourth, the main project of the first phase of the company's headquarters was completed and entered the construction stage of landscaping, hydropower, air conditioning installation and so on.

    Fifth, supply chain management and brand management business are advancing smoothly.

    According to the company's development strategy plan, the company actively develops supply chain management and brand management business.

    From the aspects of organizational structure, talent introduction, system construction and business development, the company has initially established the business management system of supply chain management and brand management, and successfully promoted the development of supply chain management and brand management business, especially the supply chain management business has developed rapidly.

    Sixth, new progress has been made in the improvement of internal management.

    Around the company's development and strategic planning, the company constantly reforms, improves and improves internal management to meet the needs of the company's development strategy.

    By adjusting the management structure, improving the system, training staff and introducing talents, the company has promoted the internal management of the company to a new level.

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