French Garment Sales Fell By 2.8% In The First Half Of 2016

According to reports, according to the latest data of the French women's clothing Federation,

Sales recorded a new low of 3 years, falling 2.8% to 4 billion 900 million euros in the first half of 2016.

The French women's clothing Federation will blame the downturn in the industry on the continuing impact of the French terrorist attacks and the cold, rainy spring weather.

Pierre-Fran OIS Le Lout, the new president of the association, said there was no growth momentum in the industry, and the only good news was that exports continued to grow.

According to the French tourist board data, 1-8 months,

The number of tourists dropped by 7%, which caused a certain blow to the department stores which accounted for 7.6% yuan of women's garments.

The association said that the two quarter was particularly tragic, and sales fell by only 8.2% in April alone.

In the first half of 2016, French clothing exports amounted to 1 billion 500 million euros, a slight increase of 1.2% over the same period last year, but it has been rising for eight years since the financial crisis.

The European Union is the largest market for French clothing for women's clothing exports, accounting for 55% in the first half of the year. Exports to Italy, Spain and the United Kingdom increased by 9.8%, 17.5% and 9.1% respectively, while exports to the United States and Russia also increased by 5% and 4.7%.

However, exports to the weaker big China market plummeted 23.7%, while exports to the Japanese market also declined by 2.3%.

Except for women's wear, the first half of 2016

There was also a 0.7% decrease in men's clothing sales, up 0.3%, while the overall clothing market fell 1.6%.

The most famous high-end fashion brand in France, Christian Dior Couture, Dior brand, released at the end of July shows that in the second half of 2016 fiscal year 1-6, Christian Dior Couture, 2016

The annual revenue decreased by 2% to 893 million euros, and operating profits also recorded a 30.2% decline, from 106 million euros in the same period last year to 74 million euros, while 12.5% in the first half of fiscal year (2015 7-12).

Christian Dior Couture Dior brand chief executive Sidney Toledano pointed out that the brand performance during the period was hit by the decrease in tourist flow. This factor affected many markets in France, other European countries, Japan and Hong Kong and Macao. Only after the United States, Switzerland and the euro referendum, did the currency depreciate significantly and did not suffer terrorist attacks recently.

The Chanel Chanel BV, a French Brand Company Chanel SA Chanel holding company, which is on the same name as the Christian Dior Couture Dior brand, submitted to the Amsterdam chamber of Commerce in Holland, where the company was based in August, shows that Chanel International BV has achieved an income of $6 billion 240 million, or 5 billion 500 million euros, and plunged 17% in the 2015 fiscal year ended December 31st.

At present, the global economic downturn, geopolitical tensions, and sharp fluctuations in exchange rate all affect the consumer market, while the French women's clothing market is dominated by high-end brands. The impact is particularly serious. In fact, with the consumers becoming cautious and conservative consumption strategy, the global women's wear market is shrinking.