Capital Merger And Acquisition Of Shenzhen Garment Enterprises Shake Up International Market

"Before we processed a shirt, we only got HK $7. Now, one piece.

Selling to 7000 yuan is the strength of the brand.

Mass Phil, the person in charge, told reporters: "Shenzhen has more than one industry in Beijing and Shanghai, that is, the fashion industry. Many shopping malls in the country are from Shenzhen. Shenzhen's clothing is not labor intensive, but is mainly based on brand creation and design. The industry has unique competitiveness in Shenzhen!" the information provided by the Shenzhen clothing industry also shows that the Shenzhen clothing industry has gone from the original export to its own brand, from a single export processing to export and domestic demand in two markets, from garment manufacturing to fashion fashion industry, cultural and creative products development.

Shenzhen has developed into one of the most original fashion brands in China, with the most original brand, the most complete supporting industry and the most significant cluster effect.

"A fashion brand in Europe can create a small town, and no one in the world has gathered so many brands like the big waves in Longhua, and many of these enterprises have billions or billions of sales.

Longhua big wave will produce huge capacity, and there will be a world-class clothing brand! "Mass Phil, who is responsible for the analysis, said:" think about the market capacity of China, Shenzhen real estate and the Internet are all out of the world class companies, the next step is to produce world-class brands in clothing industry. "

It is understood that in 2013, Ma Fei Fei plans to acquire the famous brand "Krizia" of Italy.

KRIZIA comes from the word "nobility" in Latin. The brand was founded by Mrs.Mariuccia Mandelli in 1954. It has a history of 60 years. Its main products are women's clothing, handbags, shoes, perfume and so on.

After the acquisition of the brand in 2015, it shocked the whole Italy fashion industry and aroused concern for China's clothing industry.

After the completion of the acquisition, Mass Phil combined itself with the brand history to make the brand go a step further in the international market.

"In recent years, some listed companies have made great progress in mergers and acquisitions in related industries through capital path. In 2015, Mass Phil bought Italy's advanced garments, and he bought European high-end brands, all of which are domestic.

The case of mergers and acquisitions is expected to bring more Shenzhen clothing enterprises to the capital market in the future, which will have a far-reaching impact on the pattern of Shenzhen's garment industry and will bring a chain reaction to the whole industry.

Shenzhen Garment Industry Association official told reporters.

International cooperation channel

Promoting brand globalization

Shenzhen Longhua big wave many big brands, such as Mass Phil, movie, song, Si, and so on, through the cooperation with the international famous brand agencies, to achieve the integration of resources.

Zhang Junrong, general manager of Shenzhen Tai Ming Garments Co., Ltd., told reporters: "at present, we are working with Danish designers, and we hope to introduce Danish Mermaid culture through Danish designers. The design elements of the combination of Chinese and Western cultures will make our trousers design and fabrics more advanced."

You can see that the mermaid on behalf of Danish fairy tales has been presented on its brand logo.

Xu Hailan, director of the product center of card Danton, said: "in the European, Japanese, Korean and other places, the company has an affiliate and a subsidiary company responsible for the collection, collation and analysis of the frontier information such as clothing and raw material trends. Besides, the company regularly sends technicians to Italy, France and Japan every year to study and learn the latest fashion design concepts and grasp the latest fashion trends.

All brands have been working with many well-known R & D institutions and teams in Japan, South Korea and Italy for many years, and have hired Italy famous designer Fl vio Sabbatini, the top suit designer and master VITTORIO/LVEDERESI as the company's design consultant and technical guidance.

"Brand is the memory of long-term symbols. Everyone and enterprise should establish their own brand and serve the society well," Chen Guoxiong, chairman of Vatican fashion group, said in an interview with reporters. "As a famous trademark in the whole country, Guangdong famous brand is also an old brand in Shenzhen."

The reporter learned that Mr. Duka of Italy has become a lifelong advisor of vonsso since 2008. It is understood that Duka was a private tailor for former US President George Bush. At the Boao forum for Asia, voncio was once designated as a concierge dress for the Boao forum for Asia.

In addition, from 2008 to 2015, Shenzhen joined the London Fashion week for 3 consecutive years to participate in the New York fashion week, making the international channels of clothing brands stationed in Longhua continue to expand.

Longhua big wave also held "big wave Cup" China for many years.

Competition, ELITE World Elite Model Competition global finals and fashion industry forum, through the influence of major events, gather fashion elements, attract industry talents and industry brand to settle in the park, promote industrial pformation and upgrading, and constantly upgrade the internationalization level of the fashion city and the visibility of the industry.