The Clothing Industry Of Zhongshan Has Started The Brand Of "Zhongshan Suit".

On the occasion of Sun Zhongshan's 150th anniversary birthday, how to combine Sun Zhongshan's spirit and culture with the "culture +" strategy of Zhongshan's industry has become an important direction for discussing industrial pformation at present.

June 22nd, led by the Zhongshan Municipal Political Consultative Conference, commemorating Sun Zhongshan's birthday 150th anniversary "Zhongshan suit" and "Zhongshan".

"The development" forum was held in Shaxi town. Qiu Shuhong, chairman of the CPPCC municipal committee, participated in the symposium with relevant municipal and town leaders, experts from universities, industry associations and relevant enterprises.

Qiu Shuhong said that the "Zhongshan suit" refers to the costume of the Zhongshan dress, also refers to the clothing industry in Zhongshan. It should pry up the pformation and upgrading of the industry through cultural factors, and further create the "Zhongshan made" brand of the garment industry.

Three towns have built industrial alliance to break through

At the forum, Chen Shunbao, mayor of Shaxi Town, went to the town.

The status quo of development was reported.

It is reported that in the 1-5 month of this year, the output value of garment industry in Shaxi was 6 billion 330 million yuan, an increase of 10% over the same period last year, and 3260 clothing enterprises in the whole town, an increase of 5%, and 68 clothing enterprises above Designated Size, of which 11 were over 100 million yuan in output value, and 2 in over 500 million yuan.

Chen Shunbao disclosed that at present, Shaxi city takes e-commerce as an important starting point to further expand the sales channels of clothing products, and at the same time, taking the "Internet + clothing whole industry chain" as the guide, we should speed up the deep integration of the garment industry in the aspects of design research and development, fabric supply, production management, marketing and other links, and build a flexible supply chain and quick response processing mode.

Last year, relying on the establishment of an e-commerce demonstration town, Shaxi town further strengthened its in-depth cooperation with well-known e-commerce platforms at home and abroad.

At present, the town has organized more than 400 garment processing enterprises in Zhongshan to open the "Zhongshan cowboy / Shaxi knitting" industrial belt platform in Alibaba, and set up the "Zhongshan Shaxi garment industrial belt" on Taobao's "China made" project, becoming one of the first 23 key industrial belts in the country.

In addition, the relevant departments and enterprises responsible persons from Xiaolan and Dalong also introduced the clothing industry in two towns.

At present, Xiaolan, Shaxi and Dayong three towns join forces to break through the trend of becoming more and more obvious. Last year, the "Zhongshan garment industry alliance", which was led by three towns, opened up a situation in docking the top domestic resources.

It is learned that the alliance will have new actions in the planning and construction of national fabric Museum, testing center, brand promotion center and Chinese fashion designer's creative center, so as to further enhance the core competitiveness of Zhongshan's clothing industry.

Chen Jinkang, vice president of Zhongshan Shaxi garment industry association, proposed that the pformation and upgrading of the garment industry in Zhongshan should integrate the advantages of Shaxi leisure knitted products, Tai Chung cowboy products and Xiaolan's underwear products industrial cluster, and play the industrial cluster cards outside the country to further build the local Zhongshan excellent designer brand.

He pointed out that in this process, we should pay special attention to integrating resources to combine the high-quality resources of Zhongshan clothing industry with high-quality domestic resources, and strive to cultivate "Zhongshan design" brand.

Using Sun Zhongshan culture to upgrade industrial platform

In terms of platform construction, in order to adapt to the new situation, Shaxi town has further integrated resources to explore and try to upgrade the platform.

Among them, the Internet thinking is the main line of the town's layout and upgrading of the three major clothing market in Shaxi town.

At present, in the process of building the garment industry platform, Shaxi town has integrated the functions of business incubation, innovation synergy and e-commerce pactions to promote the upgrading and development of Fuyuan International Garment City, lung Rui International Garment City and cloud and Han cloth market.

It is reported that Fuyuan International Garment City has been positioned as the whole industry chain garment trading center, which integrates product wholesale and retail sales, R & D, design, display, brand communication, logistics and electricity suppliers to achieve the 020 landing mode of clothing. The International Dragon City has been developed into a large-scale garment wholesale market, providing a trading platform for the whole city and even the PRD garment industry. At the same time, the hardware and software matching of specialized markets such as the market of Yunnan and Han clothing, the market of clothing and trade of cloud and Han, and the stock market of Qijiang River are further enhanced to meet the development trend of e-commerce in the apparel industry.

According to the plan, Shaxi town should gradually pform from production and processing base to business center and fashion publishing center.

Li Leping, a researcher at the Institute of political communication at Huazhong Normal University, introduced the history and cultural connotations of the Chinese tunic suit, and highly appraised the product development of Zhongshan's current clothing industry, especially the Zhongshan costume.

Chen Shunbao revealed that by the 150th anniversary anniversary of Mr. Sun Zhongshan's birthday this year, Shaxi suggested that the city government take the lead in setting up Zhongshan once a year.

The publishing platform, held in 2016 China (Zhongshan) Zhongshan clothing industry design competition, has not only increased the contents of the commemorative activities, but also broadened the channels for the pformation of the garment industry in Zhongshan.

Qiu Shuhong said that the CPPCC has always been concerned about the pformation and upgrading of Zhongshan's traditional industrial clusters, and has also made relevant research on Shaxi, Tai Chung and Siu Lam's clothing industry.

"We can see that the clothing industry in Shaxi is still changing. Now that there are new trends, new technologies and new formats, there will be new hope."

Qiu Shuhong pointed out: "as a traditional industry, the challenges faced by the garment industry in pformation and upgrading are great. We must concentrate our efforts on making the platform bigger, and we should make good use of the culture card to cultivate local brands.