The Market For Casual Wear Is Generally Warmer In The First Half Of The Year.

Shanghai and Shenzhen two listed companies in 2016 semi annual report has been released, according to statistics, in 2016 1-6, Shanghai and Shenzhen two city clothing listed companies

The 7 listed companies of the plate achieved operating income of 14 billion 217 million yuan and realized net profit of 1 billion 423 million yuan. During the reporting period, the assets of 7 listed companies amounted to 33 billion 862 million yuan.

From the perspective of listed companies, in the first half of this year,

The operating income reached 3 billion 879 million yuan, an increase of 15.13% over the same period last year, and realized operating profit of 658 million yuan, an increase of 16.78% over the same period last year. The net profit of shareholders belonging to the listed company was 507 million yuan, an increase of 21% over the same period last year.

As of June 30, 2016, the total assets of the company amounted to 11 billion 62 million yuan, attributable to the net assets of the parent company 9 billion 58 million yuan, far ahead of other companies in the industry, followed by search for special. In the first half of the year, the search revenue grew by 164.66% compared with the same period last year, and net profit increased by 47.39% over the same period.

The continuous volume of new supply chain business has kept the search revenue steady, and the third cross-border operation. In the 1-6 month of 2016, the total revenue of cross-border business reached 3 billion 439 million yuan, an increase of 185.81% over the same period last year. The operating profit was 219 million yuan, up 138.99% over the same period last year. The net profit attributable to shareholders of listed companies was 158 million yuan, up 108.55% over the same period last year.

The reporter noted that in the first half of this year, the gross sales rate of the casual wear industry reached 36.31% and the net sales rate reached 7.67%.

According to the net cash flow / net profit ratio of the first half of the year, only burburger net profit has some net cash flow supporting activities, other companies are net outflows, and the profit quality of the industry has declined compared with the same period last year.

From ROE, the profitability of search and Semir clothing has improved in the two quarter, and its profitability has been steadily improving since it was launched in Q3 15 years ago.

In the first half of the year, the operation quality of search in particular improved significantly. The days of receivables turnover and inventory turnover days decreased by 42 days and 133 days respectively. The results showed that the effect of the pformation of supply chain management and brand management business was significant, while the operation quality of several other companies did not improve significantly.

Oriental Securities researcher Zhao Yuefeng said here, from the performance of the newspaper, leisure

The industry has begun to warm up, and the industry has shown the characteristics of "pformation and innovation, high growth + fast growth of leading enterprises".

The trend of mass brand strong Heng Qiang and large-scale centralization is conducive to Semir's dress to consolidate its leading position in the industry. Both Bo Bao Long and sun special have pformed and upgraded fashion design platform and supply chain management business respectively, breaking through the constraints of terminal demand and bringing new growth points of performance.

Zhao Yuefeng believes that under the background of slowing domestic economic growth and slowing down the growth of disposable income of residents, consumers are becoming more rational and more individualized and demanding. The homogenization of traditional products and design is hard to satisfy the consumer's rising consumer demand. The convergence of channel costs on the same line and line makes a large number of small and medium businesses face the pressure of profit and capital, and the downturn of demand also leads to overcapacity of manufacturing capacity, and a large number of manufacturers are struggling to survive.

In this context, industrial interconnection and Ecological Innovation Based on supply chain reform emerge as the times require. Many innovative business models such as Sount and Bo long are emerging in the leisure apparel industry. The latest operation progress is worthy of attention in the industry.