YOUNGOR's Home Is Not For Selling Clothes, But For Selling Lifestyles.

In the eyes of most people,

The appearance of franchised stores: the commodious stores in the busy commercial streets, the neat cabinets, the bright windows, what flower heads can there be?

But in September 24th, Wuxi opened after a grand ceremony.

The home may have refreshed people's fixed thinking of "brand store" from now on: it is not a shop, but a lifestyle space; it is not a sale of clothing, but a lifestyle experience.

This is the second YOUNGOR home after Shanghai Nanjing East Road store. It is YOUNGOR's innovation of self and the creation of a new way of life for Chinese people.

Upgrade.

Wuxi's YOUNGOR home is designed by Philip, a famous architect who has provided space design for many luxury brands such as Burberry (Burberry) and Dunhill (Dunhill). The whole store area is 3000 square meters, combining the geometric lines and the pparent and elegant building materials with the fashion. It strives to present a homemade shop for love, YOUNGOR like members and fans, which is like the one of its own reception hall type. It is also a good example for the Burberry family of Burberry.

In the shape and interior, the magnificent YOUNGOR house gives people a luxurious experience in the Golden Hall of Vienna.

Such luxurious but integrated with fashion life will naturally become the new landmark of Wuxi's commerce and fashion.

This is only the first step in shaping YOUNGOR's new lifestyle. YOUNGOR will open more YOUNGOR homes in more cities.

This seems to be in line with the general decline in the current real economy, and has sought to reverse the trend of online pformation.

Self willed or rational?

With China becoming the second largest economy in the world, GDP is thriving and consumers have more and more disposable income.

In addition, Internet information makes consumers more knowledgeable and savvy. However, every day the sun rises, hundreds of millions of goods are sent from the production line to warehouses and stores, and there are dense commodities everywhere. Consumers naturally choose fear phobia, and are entitled to become more and more picky.

Because of picky, perhaps because of "disappointment", more and more Chinese people are spending their eyes on overseas.

In 2015, the consumption of overseas tourism in China was 1 trillion and 200 billion yuan.

China's clothing industry seems to be gradually falling down in the next round of product upgrading and garment industry upgrading.

The first is the comprehensive March of foreign luxury brands, occupying the family wardrobe of the high-end crowd, and then the fast fashion brand conquers the younger generation. Finally, the online brand has blossomed across the board and has launched a new round of consumption pfer.

As the leading brand of China's local clothing, YOUNGOR is just the "Spring River heating duck prophet" to perceive the rise of China's own brand and lifestyle opportunities.

Although international luxury brands have entered China in large numbers, they are unable to experience the unique and subtle cultural connotation of China in terms of tailoring, fabric usage and style design, and are unable to understand the various uses of Chinese daily life.

Therefore, YOUNGOR first self critical, and gradually closed a group of poor performance, lack of image, poor service stores, integration of resources, opened a large number of stores, and will continue to invest in this, spend 500 million, 1 billion and even 5 billion insist on doing this.

There is only one purpose: to create comfortable and pleasant shopping environment for members (fans), to provide them with one-stop, convenient, intimate, temperature and value for money services. At YOUNGOR's house, we sell not only goods, but also lifestyles.

For YOUNGOR, not only improving the details of Western-style clothes is an inevitable upgrading of the quality of life of the Chinese people, but more importantly, it is the essence of changing the Chinese clothing industry to create a comprehensive service for the Chinese people, which is unique to their national culture and lifestyle.

Thus, at the home of YOUNGOR in Shanghai & Wuxi YOUNGOR home, there are elegant family meetings, children's club and symphony.

There are more details that do not belong to clothing.

This is the ambition of YOUNGOR and YOUNGOR's family, starting from the clothing and remodeling the life style of the Chinese people.