Jil Sander Brand Sales Fell 15% In Fiscal Year

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The bad news came from Jil Sander: sales in the brand year fell 15% to 103 million euros, and it is also reported that creative director Rodolfo Paglialunga may have to leave.

Jil Sander was founded in 1968 by the German designer Jil Sander, now headquartered in Milan, Italy.

In 1999, the founder sold 75% of the company's shares to Italy.

Brand Prada, 2008 Jil Sander was acquired by Japanese fashion group Onward.

In 2011, the sub card Jil Sander Navy was launched.

In 2005 ~2012, the famous Belgian designer Raf Simons, who served as the creative director, made a lot of contributions to the brand revival.

After he switched to Dior, the founder of Jil Sander returned briefly, but only stayed for 18 months before she left again.

Since 2014, Rodolfo Paglialunga has been the creative director of Jil Sander, who was previously the creative director of Italy luxury brand Prada dress designer and Vionnet.

At present, the retail network of Jil Sander is undergoing thorough optimization reform.

According to the parent company Onward annual report, the number of Jil Sander flagship stores in 2015 has decreased from 100 in 2014 to 80.

In terms of turnover, the brand turnover in 2014 was 13 billion 500 million yen, while the 2015 fiscal year was 11 billion 700 million yen (about 103 million euros).

On this 2016/17 spring and summer fashion week in Milan, Jil Sander has inherited the brand's classic minimalist style, displaying a gentle deconstruction style commuter dress.

The brand is not like other fashion brands, but also focuses on the clothing design itself through the promotion of social media.