The Shoe Industry Of Putian Is Playing "Seek" And Deduce Its Own Brand "Big Stride And Fast Run".

Putian youth home

Limited company's own brand sports shoes "play seek", recently obtained the sales champion of Ali pure line sales.

Putian has long been known as "shoe city".

As one of the pillar industries, the importance of shoes to Putian is self-evident.

In this autumn harvest season, the "Internet +" draught is coming, Putian.

Step forward to a new level, "play seek" to deduce the independent brand "big step, run fast" heavy drama.

Build a platform to build a base

Highlight the agglomeration effect

In order to attract and help more outstanding young people to join in the tide of entrepreneurial innovation, cultivate and incubate a number of electronic business team and enterprise companies, the youth home sporting goods Co., Ltd. will join hands with Putian University, the Communist Youth League Committee, the footwear association and the Putian shoes brand business alliance, and create the "Putian youth home Internet + youth business base", to create an important position for entrepreneurs and innovators and "public entrepreneurship and innovation."

Entering the base, at present, nearly 30 shoe business enterprises are here, most of them are young teams engaged in shoe network sales, known as the "Putian net army".

Zhang Jianping and Lin Bin are the representatives of young people in the "Putian net army".

They rented 35 square meters of offices here, and established the Putian Shang Qian youth shoes and wear trade Co., Ltd., which specializes in the sale of "seek and seek" brand on cross-border e-commerce platform. Now the monthly sales volume has exceeded $10 thousand, and the highest daily sales volume is 897 dollars.

"We originally rent in the suite, the entrepreneurial atmosphere is relatively poor, now gathered here many colleagues, can exchange with each other, enhance together."

Zhang Jianping said that the youth house is very supportive of the entrepreneurial team. The first 3 months are free of rent, and then every pair of sports shoes for sale is subsidized by 1 yuan. "When we sell up, there will be more subsidies, not only free rent, but also extra income!"

At present, in the "play to find"

In the sales of over 100 billion yuan, 80% of the self owned online stores and 20% of network distribution; the best performing distributors can deliver more than 100 pairs of shoes a day, with a monthly turnover of more than 600 thousand yuan.

Guo Jing set out his confidence in a set of figures: in 2014, he sold eleven pairs of shoes, sold more than 2000 pairs of shoes, and sold more than 10 thousand pairs on the same day in 2015.

"A fan has bought more than 60 pairs from 2014 and has taken a picture full of beds."

A base and a platform promote talent gathering, atmosphere agglomeration and efficiency agglomeration.

Double creates "flowers" to incense the garden.

Now, the youth home company has also joined the Taiwan Industrial Design Association, Putian University School of management and other institutions and teachers and students, set up school enterprise cooperation project groups and project funds to promote college students' entrepreneurship; docking group municipal social resources, providing Internet innovation and entrepreneurial talents learning, communication and integration platform, cultivating and absorbing a number of competitive young talents of the Internet, hatching a new mode of Internet + manufacturing.

Seek innovation and promote upgrading

Deduce wonderful stories

Into the youth home sporting goods Co., Ltd., where the space is spacious, but the office area is not large, more places are left to the "story hall" - here, showing all the new models of "playing for", and each pair of shoes has a novel, unique and interesting story.

The dramatic facial makeup with Chinese characteristics, the vigorous youth festival of 54, and the "line of eight hundred days" in the water margin.

These cultural elements are packaged in fashion and pformed into a pair of casual sports shoes and stories told to young people.

This is the entrepreneurial dream that has been haunting Guo Jing's mind: creating a pair of shoes with stories.

"In 2010, I returned to Putian from Guangzhou and registered for the" seek and seek "brand, but I didn't immediately appear in the market, but I did the work in 3S.

Guo Jing said that until 2013, after the product quality of the OEM was improved, he began to organize research and development teams, specially designed "sports shoes".

"We mainly target young people from 18 to 24 years old, and take why not as a slogan to set up a brand concept that is fun, fun, free and free."

The reporter noticed that every pair of "shoe hunting" shoes were labeled "made in PT China (made in Putian, China)".

Guo Jing said that the quality standards of leading international brands, the leading sports technology and the trend of design concept should reflect the excellent footwear standards of Putian.

Through innovation throughout the whole process of supply side structural reform, enterprises can often take steps forward and win the initiative.

The company also introduced a micro batch molding line, set up a small studio, opened up a sparrow, although the small five dirty lines, and took the personalized Road, and promoted the "intelligent" upgrade.

In terms of marketing innovation, the company promoted a smart air cushion running shoe on a large platform in China, and successfully completed the crowd raising target in less than a day.

Since the launch of smart chip sports shoes in September 2015, its precise positioning and fashion function perfectly match the brand characteristics of "fun, love and play".

With the continuous development of the concept of social business and the red man economy, Taobao live has become a "hypermarket" for the promotion of e-commerce, and has become a magic weapon for the brand to attract popularity.

In the middle of September, Guo Jingye, the founder of the "search and seek" brand, played the live broadcast, and the product was popular with customers.

Relying on personalized innovation to seize the market share at home and abroad, "search and seek" has rapidly grown into a "China made" sports leisure footwear leadership brand, which integrates Tmall flagship stores, fast selling lines and other pure e-commerce platforms.

With the help and integration of high-quality resources in the shoe making industry of Putian, the youth home takes the lead in realizing the technological revolution of "Internet +".

The design of Internet + has been realized by collecting a large number of users' wear demand information and market notch data, and taking the actual needs of customers as design guidance; Internet + R & D, introducing advanced technology and equipment of Zhongyuan to realize product development scientific and informational; Internet + production 4 processes, from the research and development end and the client to use the Internet tools to enhance the production end, and combine the most advanced technology to improve product quality and integrate raw material resources.

Autumn is more intense and passionate.

Cheering youth

The Communist Youth League Licheng District Party committee, the Zhi Gong Party Li Cheng Branch Joint youth home Sports Goods Co., Ltd. jointly sponsored the "forget heart and youth peer" public welfare Experience Camp, from 27 towns and streets in Licheng District to a total of 13 senior high school graduates and college students.

At the youth house, students visit the youth home double base, understand the brand culture, feel the good shoe manufacturing process in Putian, and learn the basic knowledge of the electricity supplier.

The youth home presents the dream departure fund, the youth dream package and the series of good shoes made in China to encourage students to make progress in their future learning and life.

The Li Gong branch of the Zhi Gong Party sent the famous scholar Lin Chunrong's "crossing Putian" to the students who participated in the study, and encouraged the students to remember their hearts and youth when they left their hometown to study.

In recent years, in order to further expand the brand influence and narrow the distance from consumers, the youth home joined hands with Fujian provincial high speed logistics, and set up brand experience shop in various university towns.

A few days ago, the center of the Fuzhou University city has been put into operation.

Through the on-the-spot display, let more young students understand the good shoes of Putian, feel the quality of Putian, and love the brand of Putian.

Putian good shoes, pformation and upgrading of the time, just then.