A Large Number Of Brands Have Been Closed, But The Market In Changsha Is Slightly Better But Also Affected.

The tide of brand closes shop has not appeared in large scale in Changsha market.

However, reporters understand that the sale of women's shoes in the shopping mall has also been hit. "We can only promote sales and reduce prices every day to attract customers and reduce inventories."

What changes have taken place in the consumption market of women's shoes, leading to the fall of these "big names"? Mid Autumn Festival holiday, a shopping mall on May 1 square, between a pair of gleaming high-heeled shoes and a pair of leisure sports shoes, the citizens hesitated for a while and chose the latter.

For shoes, women are still buying and buying.

But after all, the times are different.

Except for some special occasions, such as company dinner, friends wedding banquet, most of the time, Lin Xin has not worn high heels anymore.

"How do you feel comfortable?"

Lin Xin said.

Such people are not in the minority.

Sports and leisure have become popular. Consumers are more willing to choose good quality and comfortable shoes.

These people's change of consumption concept seems to have affected the whole market of footwear consumption.

Contrary to BELLE, Daphne and Saturday, those sporting goods companies mainly sell sports shoes, such as

The performance of Nike, Anta, 361 degree, PEAK and so on were all red in 2015.

If girls in Changsha buy Women's shoes, they will buy BELLE international brands in ten to nine. They are self-supporting or agents of Belle, Teenmix, Tata, Staccato, Senda, Basto, Joy&Peace, Millies, SKAP, Bata and many other mainstream brands, which occupy half of the women's shoes market.

In addition to selling women's shoes, BELLE is also an agent of many well-known sports brands including first-line sports brand Nike and Adidas, second-line sports brand PUMA and Converse, as well as clothing brand Moussy and SLY.

As of August 31st this year, BELLE has opened 20600 retail outlets in China.

But such a prominent shoe Empire now faces a hard time of closing three shops a day.

Faced with the same predicament, there are Daphne, Saturday and so on.

Daphne, known as the "public shoe king", lost 164 million Hong Kong dollars in the first half of this year and 466 to 5464 in total in the first half of 2015, after losing 379 million Hong Kong dollars in 2015.

The total profit in the first half of was 28 million 397 thousand and 100 yuan, down 24.66% from the same period last year.

Insiders said that a large number of stores closed is also an enterprise.

As a result, enterprises will choose to close some shops with poor performance, or little room for improvement in the future, or a more repetitive location in business circles.

"The brands of women's shoes in the mall are very homogeneous, and the brand names are almost the same," said Zhang Fang after 90. This summer, many women's shoes brands have launched sports version of small white shoes, which are very similar in appearance. If you don't tell your brand, you can't tell whose shoes are.

"Thousands of shoes side", lack of design and innovation, it is difficult to meet the needs of consumer upgrading.

"The competitiveness of domestic women's shoes is weakening, and it is difficult to compete with foreign brands in terms of quality and design, and the price advantage is not obvious."

The person in charge of a shopping mall said frankly.

"A pair of autumn sheepskin

The price is 1299 yuan, and the discount is 699 yuan, which is more than my psychological price.

Ms. Wang, a monthly citizen of 8000 yuan, admitted that the price of women's shoes in the mall was too high to let her wait until the brand 70 percent off came out again or chose to fight for the Internet.

In fact, the impact of the electricity supplier is also reflected in the fact that the price information is more pparent, and the price is more convenient. Consumers are also smarter in buying shoes.

The cost performance of a physical store can not satisfy consumers.