Adidas Yeezy Series Football Shoes Are Facing Difficulties Now.

This week has just been a very relaxing week for Chinese fans, because the coming of the Mid Autumn Festival has made people relax more or less.

But for the Adidas Football on the other side of the ocean, this week is a very difficult week.

The fans may remember that after the start of the NFL season, the wild team's defending star Von Miller wore a pair of Yeezy 750 cleats to take part in the opening game. In the remaining regular season of the first week, Houston Dezhou players DeAndre Hopkins and Adrian Peterson were all wearing Yeezy 350 cleats, and they all played an excellent role.

Then Adidas announced that it would soon sell the Yeezy series football shoes.

Everything is moving towards the right direction.

Competitors

After becoming the sole sponsor of the official equipment of the NFL alliance in 2012, the ban on wear is bound to be a major blow for Adidas.

But it also means that Adidas will have no way to go, but it may become an opportunity to turn the market around.

Think about how big marketing benefits NBA banned to Michael Jordan brought to Nike, which made Nike a Sneaker empire.

And it's just a matter of color. Adidas will have tens of thousands of ways to meet the requirements.

And there will be more planning in marketing to publicize their "Banned" football shoes.

However, with the NFL alliance fined $6000 for DeAndre Hopkins, the good momentum has stopped.

The reason for this fine is that the Yeezy 350 cleats worn by DeAndre Hopkins Yeezy is mixed with grey and two colors. This violates the rule that the shoes provided by the NFL must have a solid foundation color splint principle. If you want to continue wearing the Yeezy series football shoes, you must get it in advance.

With the permission of the alliance, from now on, it will be an impossible task.

DeAndre Hopkins said in an interview that he would no longer play in Yeezy series football shoes unless Kanye West paid him a fine.

The outstanding assistant joined the adidas family during the off-season and did not become one of the important spokesmen of Adidas Football.