Kangnai Group Leads Innovation And Development Of Footwear Industry

Heavy building Master League to start Intelligent Cloud store plan

In the context of supply side structural reform, how do traditional manufacturing enterprises integrate with the Internet? How to innovate and upgrade business models? In September 26th, Kangnai group held a "Kangnai era cloud future" in Kangnai Shangri-La Hotel Wenzhou.

At the meeting, the Great Master League of Kangnai heavy building was stunning, and the Intelligent Cloud store project was a grand opening.

This is also the local manufacturing enterprise in Wenzhou.

"Active exploration in the field,"

Innovative development has set an example.

"There is no so-called traditional industry or traditional enterprise, only traditional people and traditional thinking."

Zheng Xiukang, chairman of Kangnai group, said in his speech that facing the downward pressure of the economy and the pains of industrial adjustment, enterprises can only achieve the sustained and healthy development of enterprises by grasping the trend, actively seeking change, accelerating innovation and upgrading pformation.

This focus on building Kangnai's "Master League" and launching the "Intelligent Cloud store" project is an important move for Kangnai to achieve pformation and upgrading.

Relying on strong R & D technology, using the Internet and big data, and through in-depth integration with information technology, we will lay a solid foundation for future mass customization.

Zheng Laiyi, general manager of Kangnai group, made a keynote speech to grasp the new trend and create a new platform to achieve a new leap forward. The overall strategic objectives and specific strategy implementation of Kangnai in the next three years were elaborated and deployed.

In the next three years, with the launch of Kangnai's "Intelligent Cloud store" project, Kangnai will realize the digital and intelligent interaction interface with customers.

By 2017, based on the existing Kangnai foot database, we continued to collect the data of customer foot data, and established a large scale database that was suitable for large-scale customization. Through the design pformation and application, we realized the perfect match between Kangnai shoes and customers' feet, and brought the experience of finishing and finishing to customers.

By 2018, based on the configuration of interactive experience equipment and the application of information technology, we will establish Kangnai user community, that is, our user assets, and the community will become the most stable bridge between enterprises and consumers.

At the same time, a visual information interaction platform is constructed to enable customers to participate in the design and communication, and to realize the customization needs of customers.

By 2019, we will establish an industrial chain cloud platform to open up the data access from the consumer side to R & D, production and logistics, and achieve "one foot, one shoe, one shoe, one person, one sheet" to achieve a certain scale of customization.

Zheng Laili, vice chairman of Kangnai group, explained the operation mode of Cornwall store, elaborated on the definition, main operation mode and six core concepts of Cornwall store.

Zheng Laili pointed out that Kang Yun store has six core concepts: "customer experience", "24 hours business", "one store and one community", "intelligent cloud storage rack", "performance new engine" and "share the economy". It is based on the mass customization and O2O platform of the physical store. After consumers arrive at the store, they use the digital digitizing foot measuring instrument on the spot to carry out a pair of feet for the foot type, and permanently store their foot data in Kangnai's data center, the central brain, automatically generate shoes matching the customer's foot type, and automatically push the appropriate shoe type and style to the customers, so that customers can buy shoes more conveniently and serve a more thorough new experience mode.

Kang's cloud store is an exploration of Kangnai group's business model innovation.

The Kangnai masters alliance is made up of international design master Andr e Paolo Maritan, international testing master Liam Donnelly, footwear research master Xu Bo, technology master Sha Minsheng and Kang Ni Yun center.

They are dedicated to comfort technology development and application, product design, comfort testing, footwear comfort research, shoe type big data processing and shoe last model research.

Among them, the design master Andr e Paolo Maritan from Italy is an internationally renowned designer of luxury goods. The testing master Liam Donnelly is from the United Kingdom. He has over 30 years of experience in the field of footwear technology and production management.

Professor Xu Bo, a master of footwear comfort research, is the founder of the professional design of leather products in Sichuan University. He pioneered the research of footwear ergonomics. In recent 30 years, the footwear research has creatively put forward the functions and structural design methods of shoes, and published state-level university teaching materials. The master of footwear technology, Sha Sheng min, is the director of Kangnai Group R & D center and the first senior designer of the country. He has 35 years of experience in footwear research and development, and develops and develops an enterprise three-dimensional foot database and develops Kangnai's fifth generation shoe last. At the same time, he has developed and developed the international leading new solid technology and flip shoe technology, and introduced and implemented the 3D shoe design technology.

The conference also held the original design of Kangnai, Kangnai's "business comfort series" new conference, which was designed by Andr Paolo Maritan, the international design master.

The "business comfort series" is based on the 36 year and foot based large database. It focuses on the consumption needs of business people. It adopts the world's advanced 3D shoe last design and printing technology to carry out the combination of high quality leather materials and high-tech materials, and creates three layers of patented technology for cushioning and walking soles, so that consumers can experience the most comfortable feeling, and each step is like a stroll in the clouds.

Before the meeting, representatives from all branches and offices in the country went on stage and presented blessings and looked forward to the future.