2016 US Open Men'S Open Tournament Sponsors Are Wrapped Up By Japanese Brands.

2016 us open, men's singles top four.

How to be contracted by Japanese brands?

In the afternoon of September 11th, when the 31 year old Warren Khan defeated Djokovic, the 2016 men's singles competition in the US open ended.

Coincidentally, the four players of the men's singles semifinal of this year's us open are not seen by the sponsors of traditional tennis players such as Nike, Adidas, Lacoste and so on.

With the Grand Slam of Valentine, sponsored by Yonex, Djokovic and Jin Wei kyu appeared on the court in UNIQLO, and Monfils's sponsor was Asics.

As you can see, all of them are brands from Japan.

The absence of Nike and Adidas looks more like these big names.

In fact, tennis veteran Federer and Nadal are all Nike signing athletes.

However, these two athletes have gone through the most brilliant moments of their career and are entangled with injuries. (Nadal did not win the eight finals in this competition, while Federer did not participate in the US net because of her knee injury). At present, he has ranked 12 and 5 in the professional ranking of ATP.

Adidas lost to Under Armour when competing for second of the athlete Murray's sponsorship.

In contrast, the 4 athletes sponsored by UNIQLO, Yonex and Arthur are not only ranked in the front 10, but are also relatively young and are in the ascendant stage of their career development.

Among them, UNIQLO not only played a stable Japanese player, but also signed Djokovic in the 2009 place.

Previously, Djokovic's sponsors included Sergio Tacchini and Adidas.

Arthur, another brand, took over Monfils's sponsorship from K-Swiss in 2013.

The Japanese brand is the sponsor of the men's singles semifinal in the US open this year, which is consistent with the overseas development strategy of these brands.

In December 2015,

The number of overseas stores has reached 864, which has surpassed the Japanese market for the first time. In addition to opening 100 stores annually in the Chinese market, UNIQLO is extending more tentacles to the United States, Europe and Southeast Asia.

The exposure of brands in international markets and sporting events helps to enhance local awareness, which is what QQ is most lacking in Europe and America.

"Naoto will enhance the brand image of UNIQLO," he said. "He also asked for feedback on our clothes so that we could make improvements to the development of ordinary products", said Miyazawa.

Yonex, a maker of badminton, tennis and golf equipment and equipment, is also aiming at it.

Opportunities.

According to Bloomberg news, from 2012 to now, Yonex's revenue from overseas markets has increased to nearly $230 million, almost double.

Of course, the cost of signing these athletes is huge.

It is said that the total price of Yonex and the 4 year contract of Warren card is 20 million US dollars, and the annual contract price of UNIQLO and Kam Kam is as high as 1000 $10 million.

In 2008, the contract price between Nadal and Nike was also $10 million / year.

For sponsors, this is almost the first thing to fight for money.

And from this year's us open, Japanese brands are spending money on the edge.