Costume Customization, Aristocratic Games

As a metropolis of the world, Shanghai looks at Shanghai from a certain angle.

The history of development is simply the history of custom made garments in China.

Shanghai is the birthplace of modern Chinese clothing, the first suit in China.

It is the birth and stereotype of Shanghai, which is a huge, open and vibrant market. The market not only includes the new fabrics and styles of clothes, but also includes many technical talents. Here, the red gang of Shanghai gathered many skillful craftsmen, who won the praises of the Kuomintang military and political officials, the stars of performing arts and celebrities.

They have become the fashion classics they pursue, and have produced many suits such as Rong Changxiang's Woolen suit, HSBC and so on.

However, the expensive price makes custom-made clothing for a long time to give people a sense of "advanced clothing customization is for a few people".

With the innovation of science and technology and the application of Internet, the traditional mode of production is changing.

The platform has been widely applied, and customization has also entered the wave of reform. Enterprises are using the Internet and clothing information system.

In order to upgrade the overall image and dress taste for consumers, we should bring together advanced technology, use the solutions that are most close to the actual needs of customers, increase the added value and reduce inventory for the brand operators, so as to realize the private "light customization" of clothing.

This series of intelligent solutions eliminates unnecessary waste of resources and achieves customization.

The mass customization has enabled thousands of households and ordinary people to enjoy the high quality lifestyle of "customization" instead of making it a noble game.

Channel construction has always been

Or the key link that operators attach great importance to.

Today, with the development of the garment industry, whoever has the advantage of channel can win the market as soon as possible.

In the past, sales channels were decided by traditional markets such as franchise and direct marketing. This mode of operation has few choices, small audiences and high cost. Internet plus clothing customization is mainly based on online direct selling and offline affiliated stores.

Quickly spread to multiple areas.

On the basis of digitalization, we can use industrialized efficiency to produce individualized products and achieve an industrial ecological mode faster and better.

Through the information technology, the channel management of the Internet will integrate the invisible stores such as direct, agency, shopping malls, multi brand stores and wholesale markets, as well as intangible stores such as catalog shopping guides, websites, WeChat and so on, and further deepen the linkage among various channels, so as to realize the full channel marketing promotion, and truly achieve the smooth flow from production to logistics, so as to provide customers with a convenient, comprehensive shopping, entertainment and social experience.

Market economy is "qualitative change", business logic is being pushed down and reconstructed, and big shuffle is inevitable.

Speaking of pformation and upgrading, if we can not really adapt to the current situation, we will soon be beaten back to its original form.

At present, 40% of the products produced by domestic enterprises are from overseas, and half of them are OEM (OEM).

If you don't do OBM today, when do you want to do it?

The relationship between fashion and city is always close. The connotation and quality of a city often determine the fashion of the crowd.

There are many cities with a long history in the world, which fade from the vanity, and the aristocratic magnanimity of the moving people in the changing trend, such as London, such as Shanghai.

Platform, informationalization and personalized market trend.

It is both against the trend and homeopathy.

Actively building up with the times

Inevitably, we must learn to act calmly on the cusp.

Traditional large-scale and low factor cost models have failed, the industrial system will be more vertically differentiated, and a clear division of labor and precise positioning is necessary.

"Differentiation" is a topic that garment enterprises have been exploring deeply.

The rapid division of labor division of social production is accompanied by the weakening of industrial boundaries.

Tradition must be

Integration with Internet + is the trend of the times.

In order to promote the integrated customization, upgrading and development of China's garment industry, and promote the exchange and progress of the international customized garment industry, we need to fill the domestic demand.

The blank of garment customization industry chain, relying on the strong list of garment enterprises list accumulated by Shanghai international professional wear Expo for many years, as well as 300 million professional audience data accumulated by the ten years' exhibition of Ling Ling group, has launched a new commercial and exhibition platform dedicated to serving the apparel industry chain integration and customization. The Shanghai international garment custom Exhibition (CITC) will be held on 20-22 April 2017.

Deduce the charming charm of culture and fashion, and open up a new chapter of international customized garments.

Shanghai international clothing custom exhibition is a commitment to create.

The personal entrepreneurship platform, the big data platform of customized enterprises and the clothing consultant platform of consumers, to fully meet the needs of consumers, provide a one-stop solution for businesses and consumers.

"CITC" service platform

The participants from the apparel brands, garment factories, fabric suppliers, consumers and other industrial chains focused together to achieve effective linkage between online and offline, forming an organic ecosystem of garment customization industry.

Integrating clothing industry resources to help enterprises find the most accurate enterprises and businesses faster, more accurately and comprehensively.

Do you find your exclusive sense of customization? Shanghai international clothing custom exhibition, clothing feast, custom salon, looking forward to dancing with you.