CHIC2016 Autumn Exhibition - The Battle Of Supply Chain Is Imminent.

"The most important thing is to change the concept and work hard for the domestic market in the supply chain."

As a manager of a high-end fur business, Yang Hao, general manager of Xinji Yang Fan Garment Making Co., Ltd. is starting to fight for the domestic market.

In fact, not only are the enterprises that are being pferred from outside to face the challenge of supply chain optimization, but in the already crowded domestic market, profits are dilated by the constantly expanding cost, which makes many enterprises unable to meet their needs.

Therefore, the demand for supply chain has never been as large as it is today.

This is in the China International Clothing and accessories fair, which has the industry weathervane.

And so is it.

From the past, the emergence of Jimo, Yudu, Wenshang and other high-quality industrial clusters has made CHIC scene like a master.

How to change the concept, how to optimize the supply chain, and how to keep up with the new wave?

Tackling core pain points in supply chain

"If we want to fight in the domestic market, we have to adapt to the market situation of many varieties and small quantities."

Yang Hao, who is also from Xinji, Hebei, the general manager of CHINT fur Industrial Group Co., Ltd., which is a fur and heavy land, also believes that compared with foreign markets, the domestic market has a higher demand for fur fashion and personalization. "Qin Shike

Therefore, in his view, combing the supply chain in the domestic market, we need to change our thinking and focus on product design.

Whether raw material selection or processing technology is changing with design.

Then, the biggest problem for managers is how to control the invisible supply chain. When scale and cost advantages can not support the further improvement of supply chain efficiency, how can the flexible supply chain leverage new technology and new thinking?

"Gather orders from the electronic business platform, break through single category, and draw on the demonstration effect to attract industry interaction."

In addition to seizing the "design" side of the industrial chain, the path of pformation from the inside to outside in the era of "Internet +" is no longer what it used to be. Therefore, the path of Yang Hao's planning for ocean fan clothing is like this: at the manufacturing end, we choose international high quality fur materials, import embroidery, ironing and other equipment, study the market as the basis of design, introduce 100 poems into brands, and at the marketing end, "expand the brand influence and experience with the way of micro marketing + customized operation, so that consumers can trust our brands."

In fact, whether it's manufacturing or marketing, "

"It has become increasingly difficult for every garment manufacturer and brand enterprise to bypass the path.

In the more important areas of clothing industry,

,

C2M and other high efficiency information platforms equipped with Internet Express are helping them overcome the core pain points of traditional supply chain organization.

Catalysis and development of "benchmarking" enterprises

In Jimo, Shandong, under the catalysis of the "red collar group" of the "two integration" benchmarking enterprise, local children's clothing enterprises also have "brain holes open", opening up new ideas of innovative operation.

The service platform set up by the Jimo municipal government, China (Jimo) clothing brand incubator center, has launched the MS2C co creation platform business mode, making entity factories and service providers directly facing end consumers.

According to Wang Weiyu, director of Jimo industrial and commercial bureau's Incubator Center, the intelligent 3D design is introduced here to create intelligent clothing design for enterprises and realize the wide application of high technology in the field of clothing.

Consumers can design different kinds of clothing that they like by means of 3D scanning technology. The staff of an enterprise can design according to the big data provided by the network according to the click rate of the market.

It is easy to see that the single soldier operation is far from cluster type and the development is more efficient and effective.

At the same time, the alliance type development within the cluster has formed complementary linkage for scattered enterprises.

"There is a clear distinction between the order of the season and the seasonal unbalance of the production line. This seasonal impact can be balanced in the alliance."

Turning to the recently established alliance of Internet merchants in Jimo, Wang Weiyu said that the alliance of Jimo merchants, jointly established by 80 enterprises, aims to combine Jimo's numerous scattered children's clothing business enterprises to form a whole, to create a platform for communication and exchange among Jimo children's clothing business enterprises, to achieve complementary advantages and share resources, forming a regional brand of children's clothing, and to join the market.

This is even more true in developing the market. For example, this year's CHIC2016 spring exhibition in March this year, the Jimo children's clothing enterprise exhibiting at the scene reached an intention contract of 68 million yuan, and the gold Prince (Ganzhou) Clothing Co., Ltd. from the Yudu exhibition group received 500 thousand sets of Carrefour's orders.

Start the cluster signboard

In October,

Once again, Xinji fur feels the time has come.

"The main purpose of this exhibition CHIC is to play the card of Xinji fur in the country."

Qin Shike regrets that in the past more than 20 years, Xinji fur has been engaged in international trade, and has been exhibiting overseas fur exhibition all the year round. It has enjoyed a high reputation in the international market, but by contrast, its reputation in China is far less than that in foreign countries.

Today, Xinji fur is gradually turning to the mainland, and naturally we must rely on exhibition self promotion.

In fact, to optimize the supply chain or intelligent development, for most of the apparel industry clusters, the core of the industry is still clear positioning and characteristics, so as to create a brand name for the regional brand of industrial clusters.

For example, Yudu has a clear goal: "to become a provincial demonstration industrial cluster and a state-level industrial base, so that Yudu will become a well-known fashion women's clothing manufacturing base in China."

The CHIC2016 autumn exhibition is at a critical stage of rapid takeoff in Yudu. It will organize local key enterprises to make a comeback.

"With this exhibition, let more people know about Yudu and Yudu, and promote the development of Yudu's clothing and apparel industry."

Speaking of this exhibition, Li Wencheng, director of Jiangxi Yudu industrial and Information Bureau, thinks that apart from building Yudu's gold card, the more practical way is to help enterprises go out and better adapt to the new development of the current clothing and apparel industry.

The sea is sailing on the helmsman. The government's policy support is not only reflected in the CHIC, the expansion of the market, but also the upgrading of the regional industry.

According to Wang Weiyu, relying on "China's children's wear city", in order to speed up the pformation and upgrading of children's clothing enterprises, Jimo has set up 60 million yuan enterprise development special fund every year since 2016, focusing on promoting a group of children's clothing enterprises with slow growth but potential development to accelerate the development of children's clothing enterprises with good market prospects, high economic efficiency and temporary difficulties.

In the near future, there will also be suggestions to support the development of children's clothing industry to support children's wear brands and become the regional brand of "Jimo children's wear".

Li Wencheng also said that Yudu enjoys the preferential policies of the State Council on supporting the revitalization and development of the former Central Soviet areas such as Gannan, and has issued a number of highly operational and specific preferential policies on the implementation of some policy measures for precise assistance to enterprises (2016-2018 years) and opinions on supporting some policies and measures for the development of apparel and apparel industrial clusters. There are preferential policies in all aspects such as associations, platforms, markets, brands, operations and heavy enterprise atmosphere. The aim is to help enterprises go out and better adapt to the new development of the current clothing and apparel industry.

How do many industrial clusters make efforts to optimize supply chain? CHIC2016 autumn exhibition is bound to stage a brilliant industrial drama.