Smart Manufacturing Enterprises Spring Up: C2M Will Be The Main Direction

At present, due to the impact of the world economic downturn, the domestic and foreign textile and garment industry continues to adjust. The clothing and footwear industry is also facing more and more competitive pressures. Finding a pformation and upgrading mode has become a top priority.

With the introduction of the Internet plus strategy, with the help of the Internet, the intelligent upgrading of inventory and marketing channels will be able to create more typical intelligent manufacturing enterprises such as wedding birds and red dragonflies in the future.

It is not a parrot to propose such a goal.

First look at a set of data: in 2015, Wenzhou shoes and clothing industry total income of 743 billion 800 million yuan, the growth rate was 7%.

Even with such positive growth, Wenzhou has been in Wenzhou since 2011.

The growth rate began to slow down, and even negative growth occurred in exports.

As the basic consumption of people's livelihood industry, there are two contradictions in supply and demand.

Qian Jinbo, chairman of red dragonfly, said he was thinking about how to pform and innovate in his sleep.

In the current shoes and clothing enterprises think of many ways, custom-made personalized experience driven C2M (consumer to factory manufacturers) customization mode has become the main direction of the pformation of many enterprises in Wenzhou, eliminating all the intermediate channels, directly linking consumers to the production mode of the factory, eliminating the intermediate links, and making one.

It can take only a few days to complete.

The so-called "C" is customized demand issued by the user side. "2" means that the enterprise needs to build a customer database of one person, one edition, recording customer preferences and various scenarios.

"M" is from the top of the customer orders to the production of the bottom layer, the formation of a closed loop in the middle.

Liang Wei, director of the SAP consumer industry group in Greater China, explained to such an on-demand production mode.

However, it is worth noting that the production mode of C2M still has some shortcomings.

At present, the customized production in China is still in the niche market, and the effective demand is insufficient. In addition, the enterprises are deeply inadequate in the customer side.

It is still a long time to popularize C2M because of the factors such as inconvenience, high customization price, lack of customer stickiness, and no industrial chain ecology.

In fact, the result is not difficult to understand. Due to the excessive market competition and the squeeze from international brands, coupled with the fact that there are still some problems in the traditional shoes and clothing enterprises, such as market control, marketing management and brand management, the footwear industry in China is beginning to think about the next step.