How Much More Is There On The Design?

"Yes.

For now, perhaps we have bid farewell to a good era of high growth, but now the market has given designers.

More opportunities for development.

When Xu Shan, chief designer of Shanxi studio, decided to pform herself into her own brand, she had already presented an era of fashion and personality consumption.

Brand has brought unprecedented opportunities for development.

At the end of the 2016 (spring) exhibition of the China International Clothing and accessories fair, the designer brand of the exhibitors felt the respect and recognition.

TUDOO SHOWROOM received about 200000 orders within 3 days after its participation in the exhibition. The first studio of Shan Zi, which was exhibited at the "Shan Zi" brand, also received invitations from overseas famous activities at the CHIC2016 spring exhibition. This is a great encouragement to the studio which is making efforts to pform the brand. The Oriental designer brand TUFFCAN has not only received the cooperation invitation from Wuxi Hang Lung Plaza at the exhibition, its product range is also favored by buyers from Europe, and cooperation with many boutiques in Italy and France is advancing in depth.

"Today's brands are mostly concentrated in the field of woven garments, and woolen garments are classified as a subdivision and field. No one defines them with the concept of brand."

Xu Shan said that the gap between the market and the trend of consumption differentiation provide good opportunities for the pformation of the brand business.

Over the years, the accumulation of personnel resources, rich experience in product design, and self owned factories and other industrial chain resources provided a good foundation for the preparation of Shanxi brand.

Talk about

Xu Shan has much emotion: "the rise of the comprehensive cost has made the OEM profits constantly squeezed.

At the same time, our design has always been highly recognized by the market. Why do we need to dress others? "

With the change of economic environment and the escalation of consumption demand, many designers who engaged in ODM business have seen another possibility of self development.

Consumer market, business, capital and so on to the concept of designers, and even stir up the hearts of many famous brand design directors, they began to quit their own brand from the company's resignation.

Kan Xuzhe, director of TUFFCAN brand design, said that the higher production costs of the clothing industry and the global economic downturn are squeezing the profit margins of many ODM design studios.

The introduction of independent brands has become an important pformation direction for these design studios to break the bottleneck of self development.

"Compared with the OEM business, the profit of the independent brand is much higher. From the long-term development of the designer, it is still necessary to make its own brand."

As an integrated business platform for many years to expand channels and enhance the influence of clothing brand, CHIC is undoubtedly the best choice for excellent designer brand and SHOWROOM.

A few years ago, TUDOO SHOWROOM was concerned about CHIC and participated in exhibitors' debut for the first time this spring. Su long, director of TUDOO, has confidence in the development potential of the local consumer market.

"This year, I feel that CHIC has changed significantly.

In the past, CHIC's audience consisted mostly of affiliate agents and wholesalers, but many of our customers were more interested in designer brands. Our order results and cooperation with buyers have also been effective.

People who have a consensus with Su long are very few. They have experienced CHIC and will find that one of the biggest advantages of Asia's most professional clothing exhibitions is the strong channel providers.

But change is also coming quietly.

In the memory of many people, the core audiences of CHIC used to be franchised agents and agents.

After decades of accumulation, they not only have dozens or even hundreds of shops and counters in the country, but also have an elite team and financial support who are well versed in the channel development mode, and most of these people have changed. They follow the excellent channel resources to form their own brand collection shops, and pform to multi brand stores and buyers shops.

They look for brands and products that match their stores on CHIC, and "design power" lets them see what they have been looking for.

"This year's designer brands are very unique. I placed orders with two Korean designer brands directly on the spot."

Cao Jinye, a CHIC of Nanjing, VERY MIRANCCA and Beijing's NEON brand collection store also favored designer brand.

These direct orders or late negotiation channels are not very few in the designer's exhibition area. Only a year later, the emerging channel resources such as CHIC buyers, brand collection shops, showroom and so on are more than ten thousand people more than in 2015.

"Our products mainly include new year paintings and other traditional Chinese elements.

At this exhibition, we received many orders from famous brands both at home and abroad.

Because of its unique design concept, Kan Xuzhe has gained a lot in CHIC.

There is also a landscape in the "design power" exhibition area. They have a commercial brand and a halo of department stores. They are looking for effective strategies to cope with the increasingly tricky new generation of consumer tastes. They want to cooperate with the designer studio in docking ODM.

On the CHIC2016, Shanxi studio, which focuses on its own brand building, received orders from several brands in Shenzhen, Shanghai and Beijing.

"These orders business is very helpful for us to test the product design in the market."

Xu Shan said.

As for Kan Xu Zhe, who has been engaged in OEM for a long time, TUFFCAN is very good at designing and producing products, but how to better fit the landing terminal, brand creativity and the market is what he wants to improve in the future.

"Doing independent brands will involve funds, talents, and product and market fit. These will be exposed after the launch of the product, testing the market endurance and confidence of a designer brand."

To this end, ODM business is, to a certain extent, a resource support and development guarantee for designer brand development.

In Xiamen, the designer brand of several life experience museums has been built. Recently, a studio has been set up in Shenzhen. The main business is the OEM business. This is also a business that allows designers to "come to money" quickly.

"At present, there are too many terminal brands, and the cultivation of brands is a burning project that requires long-term investment. Therefore, we hope to mobilize our own superior resources to achieve a more stable brand development."

Li said that although the concept of domestic designers is being fry, there is no perfect team management, superior industrial resources, stable financial support and good commercial resources. It is not easy for designer brand to open up a world in the local market.

In addition to orders, CHIC can bring these designers brand support in the full range of industrial ecological resources such as industrial chain resources, terminal channel providers, brand investors and so on, which is even more important in the long run.

To maintain the stability and continuity of designer's brand in product quality and style, there are high requirements for designers' industrial chain resources, team building, channel layout, and capital resources.

In this regard, in the design concept, but the design brand and sales platform elimination rate is still at a high level, make full use of professional exhibition platform in the industry advantage resources and docking role, to promote the healthy development of the industry has a great help.

This is why Xu Shan chose the CHIC platform.

Based on the largest scale professional exhibition CHIC in Asia, it is possible to make designer brand like Xu Shan complete the docking with all links resources of the industrial chain in an all-round way, which is crucial to the development of the designer brand with limited strength.

"Wool is different from weaving. It requires designers to design draft from a yarn.

The design and technology of wool products are closely integrated, which requires a high degree of professionalism.

Xu Shan told reporters that the particularity of wool weaving also requires it to have different requirements from general clothing brands in terms of talent reserve, brand building and market promotion.

"Compared to fashion week only focus on brand promotion, the complete industrial chain ecosystem constructed by CHIC is more important for the survival and development of designer brand."

Through opening up the chain links of the upstream and downstream resources of the industry chain, reducing the cost of docking and communication, promoting the development of designer's brand, guiding the maturity and maturity of the terminal platform, and promoting the landing of design in the consumer market, CHIC is forming a virtuous circle of healthy ecological chain in the design industry through professional exhibition platform.

Everything is ready. The consumer market is ready to welcome designer brands and works. What are you waiting for?