Chinese Parent-Child Queen Xu Xinyin New York Net "Luo" Family Affection - VICKY ZHANG "Sounding" Love Voice First Show New York Fashion Week

At 11 a.m. on September 10th, China's chief

VICKY ZHANG 2017 spring and summer parenthood special conference was held successfully at the The Dock show, one of the venues released by New York fashion week.

At this point, VICKY ZHANG successfully completed the international upgrading of the brand image.

Take the lead to witness the new international fashion record

As the first paternity brand to enter the top four fashion week of New York, London, Milan and Paris, VICKY ZHANG's release show has created a new record in the international fashion industry.

At the same time, Xu Xinyin, the fashion designer known as "parent-child Queen", has become the first designer of Chinese fashion designers to sing in the international fashion world.

At this conference, Mr. Ren, a well-known domestic artiste and a fan of "warm male" image, also came to the scene to take the lead in the appearance of VICKY ZHANG brand shareholder.

On the day of the event, the Chinese Consulate General in New York welcomed Vice Consul General Zhang Meifang, chairman of the UN Economic Development Committee, Zhao Yunlong, the host of Phoenix TV's senior correspondent in Wall Street, Pang Zhe, Harvard girl Liu Yiting and other Chinese celebrities.

In addition, Global Fashion Channel, Vogue Italia, Fashion TV, Fashion Network, New York1, New and so on.

The media, MajaMalnar, Ellery, ROBIN SEBASTIAN, Caitlin Oconnor, Mingtong Sun, Teng Yun and so on, in the Instagram, micro-blog, WeChat and WeChat social media are deeply concerned about the big, net red, and a group of professional international fashion buyers also gathered together to witness the scene.

This glorious moment in the history of growth.

"Nestling", expressing love and expressing modern parent-child design.

It is understood that VICKY ZHANG

The theme is "nestling" to express the design connotation of "family attachment and love".

This big show has a total of four series of 80 new products to be released.

Xu Xinyin, founder and design director of VICKY ZHANG brand, said that choosing the word "Nestle" as the theme of the conference is echoed with the core proposition of VICKY ZHANG brand, "love is born and accompanied by eternity".

"Parent-child clothing is a clothing category with emotional attributes. VICKY ZHANG sings on the platform of international fashion influence in New York fashion week, in order to take this opportunity to explain the ethical beauty of Chinese culture for thousands of years."

From the design point of view, in order to present the theme of "nestling", Xu Xin Yin used simple color profile cutting and tender colors such as mint green and sky blue to express the paternity and visual atmosphere of clothing.

In addition, in some of the series, the designers also embellished the Chinese style buttons with the meaning of "kinship connection", echoing the design theme with the Chinese character symbols, carrying the affection and love.

It is understood that Xu Xinyin, a designer, was deeply influenced by Chinese culture and was very interested in Chinese traditional costume culture.

In the design of this season, the traditional costume of the Song Dynasty had an important influence on the designer Xu Xinyin. Xu Xin Yin extracted the design elements from the round collar style of the Song dynasty women's clothes, and designed it with the fashion language that meets the needs of modern aesthetic. It became one of the biggest highlights of the season.

In addition, the lines of the Western church ceiling form the shading structure of this season's design, and the use of fabrics with modern technological characteristics such as TPU also adds to the fashion sense of design.

Xu Xinyin said he hoped to express the most modern parent-child fashion design with Western symbols and elements combined with the cultural details of the East.

Net "Luo" kinship, using details to convey the essence of national culture.

It is worth mentioning that VICKY ZHANG 2017 spring and summer parent-child series of fabrics and process details also have many attractions.

Xu was very sorry when he learned that Chinese traditional silk textile varieties were missing, especially when they learned that the "live" fossil of "Luo" was not inherited.

Inspired by this, Xu Xin Yin, with "Luo" as the inspiration source of fabrics, has developed many unique fabrics, such as Eugen yarn and silk satin, which combine traditional silk technology with modern textile technology.

"From the perspective of fabric use, Luo has the characteristics of open holes, which is the best material for summer wear. In this season's design, we combine ancient textile technology with modern design, aiming at making more people pay attention to the lost beauty from the perspective of fashion."

Xu Xinyin said.

In the traditional culture of China, the word "Luo" also has the meaning of "snare", which is closely related to the emotional attributes of parent child clothes. Using Luo's fabric to design, it can also express the punning meaning of "kinship" affection, and then make Chinese national essence become a new element of international fashion.

The colors used in this season vary from shallow to deep, and gradually change in the four major colors of white, blue and grey, creating a warm and gentle paternity atmosphere.

For the details of the process, the design of this season used Suzhou embroidery, jacquard, printing, bead embroidery and other techniques, especially from the details, highlighting Xu Xin's best high-end dress design.

In terms of accessories, this season is mostly handmade, such as Turquoise buttons, bamboo shaped jade buttons, handmade crystal shoes, and so on. They are made in an improved manner to perfect the new VICKY ZHANG design.

After Xu Xin Yin and VICKY ZHANG brand successfully landed in New York fashion week, the international fashion industry has more and more insight into China's fashion industry. This undoubtedly opens a new chapter for China's parent-child brand to establish a new international image.

The designer introduces:

Xu Xinyin (Sidney)

The founder and design director of VICKY ZHANG, China's top parent child brand, graduated from the central Saint Martin Institute of clothing art.

In 2011, set up Sidney Design advanced customization series.

In 2015, we created the VICKY ZHANG, the designer of children's clothing.

In July 4, 2015, the VICKY ZHANG brand held the first show of "the flower dance and the love".

In September 23, 2015, Xu Xin Yin represented the Shishi Fashion Designers Association of Fujian Province, carrying the VICKY ZHANG brand in Chongqing international fashion week.

October 31, 2015, China International Fashion Week VICKY ZHANG Xu Xin Yin parenthood released

In November 23, 2015, VICKY ZHANG jointly built the real estate to hold "true I neon", "parent child show show, celebrity parent-child Fashion Festival".

December 23, 2015, Xiamen Longshan Wen Chuang garden VICKY ZHANG parent-child dress issue

At the beginning of 2016, Xu Xin Yin and the famous artists and warm male stars were responsible for creating the fashion trend men's clothing brand RX.

March 28, 2016 China International Fashion Week VICKY ZHANG Xu Xin Yin parenthood Conference

March 29, 2016 China International Fashion Week Sesame Street English &VICKY ZHANG international parent-child dress issue

March 31, 2016, China International Fashion Week Xu Xin Yin children's clothing conference

March 31, 2016, China Fashion Week RX Ren Ren Xu Xin Yin men's wear Conference

April 17, 2016, China Shishi International Fashion Week Opening Ceremony debut, VICKY ZHANG parenthood Conference

April 18, 2016, Shishi international fashion week, RX.

In July 4, 2016, VICKY ZHANG brand 1st Anniversary parent child appreciation show was held.

In August 18, 2016, the VICKY ZHANG Beijing parent-child tasting show was held.

September 10, 2016 New York fashion week VICKY ZHANG children's clothing 2017 spring summer series released

VICKY ZHANG brand introduction

In 2014, fashion designer Xu Xin Yin completed the pformation of her identity, and her daughter's birth made her a mother.

With her daughter VICKY growing day by day, Xu Xin Yin, with her daughter's love and responsibility for her family, was named after her daughter in 2015, and founded the VICKY ZHANG, a high-end parent child fashion brand.

As a designer brand with strong original design ability, VICKY ZHANG is not only the production and sale of children's clothing products, but a high-end parent-child fashion brand that provides the perfect dress scheme for fashionable mom, dad and baby.

Whether in work, leisure, holiday, gathering or dinner, VICKY ZHANG can make the family easily navigate different scenes and provide perfect dress solutions for every family member.

VICKY ZHANG design concept

As one of the most dynamic brands in China's high-end parent child outfit, in 2015, VICKY ZHANG launched a series of products including fashion, dress, cheongsam and so on.

In contrast to traditional parentage, the design of VICKY ZHANG brand has injected elements such as "parent-child", "company" and "care" to reflect family, family ties and children's growth.

At present, VICKY ZHANG brand owns 3 mature product lines: Designer Series, advanced customization and fast fashion series.

The design of VICKY ZHANG emphasizes on the aesthetics of parents, creating a positive healthy and fashionable avant garde image for their children.

From the point of view of design, parents can carry different design elements as individuals, which makes the overall design of VICKY ZHANG get richer creation space.

For example, in the women's clothing part, the design of the mother can be sexy, noble and changeable; and the daughter's design is to pform the color with the mother's image, so as to break the conventional design concept and show the gorgeous and distinctive fashion parents.

At the same time, the design of VICKY ZHANG also takes full account of the comfort of clothing, the functionality and practicality of product use, taking into account the different stature and size of different customers, creating a sense of beauty and parent-child atmosphere for parents and children.