The Slow Running Shoes Will Launch "Experiential Marketing".

In the latest 2017 spring and summer

At the new product conference,

It is proposed that "experiential marketing" will be launched, which will further enhance.

The influence of internationalization promotes brand expansion and marketing layout.

Sponsoring international events, promoting brand internationalization

2016 is the year when the president's jogging shoes brand strategy took off.

In June, she became the partner of the 2016 World Grand Prix (NingBo Railway Station), and witnessed the wonderful moment of the Chinese women's volleyball team with hundreds of millions of fans.

In July, it became a world-class international class a event, and the International Basketball Association's highly concerned 2016 International Men's basketball four nations Invitational Tournament (Zhangjiagang station) partner, the marketing strategy was upgraded again.

The industry has commented that President jogging shoes have greatly enhanced the influence of professional jogging shoes in the professional tournaments by sponsoring the women's Volleyball Grand Prix and the international four men's basketball tournament.

In August this year, President jogging shoes, as a sports equipment sponsor of Tunisian delegation, appeared in the Olympic Games around the world with many top brands, and witnessed the Olympic spirit of "higher, faster and stronger" with fans all over the world.

The cooperation with Tunisian Olympic Committee not only opened the first place for the president jogging shoes brand to participate in the international top event cooperation, but also marked a breakthrough in the internationalization of the brand.

It can be said that with the sponsorship of the Rio Olympic group in Tunisia, the president jogging shoes formally went on the global stage and played an international brand strategy.

Terminal into the main battlefield, consumption experience to upgrade

Insiders pointed out that the market scale of China's sports industry in 2016 was about 2 trillion yuan.

Faced with such a huge demand, with the change of consumers' interest in shopping to the "emotional" interest, experiential marketing is becoming more and more important not only to understand the needs of consumers deeply, but also to effectively enhance consumers' shopping experience and form word-of-mouth.

The presidential jogging shoes walking on the front line will launch experiential marketing in the future, focusing on the five levels of "fashion sense, comfort, quality sense, international sense and technology sense". With the help of the upgraded international terminal stores and the activities and events that initiate consumer participation, from online to offline, starting from every contact point of the brand, consumers will have more direct interaction participation in the brand experience and product experience of the president's jogging shoes.

The president's jogging shoes are brand new terminal experience stores, which include classic fashion, light luxury sports, running fitness, and so on, so that consumers can achieve one-stop consumption experience.

In addition, the experiential shop will also carry out functional zoning. The leisure area will create a comfortable and relaxing place for consumers, so that consumers can enjoy entertainment items while shopping.

It will also introduce an experience device combined with intelligent equipment to bring consumers a full sense of technology.

The president of jogging shoes brand believes that President jogging shoes will constantly upgrade the terminal experience, explore the most genuine desire of users, and bring personalized one-stop service.