Can'T Cowboy Products Sell? It'S More Like A Marketing Routine.

Tannin finally rebounded. This sentence sounds more like that.

One of our marketing routines is that jeans have never been left out of the limbo even though they have been left in the cold palace for more than once.

Most people do it by pressing them at the bottom of the wardrobe, waiting for the next wave to return to spring.

NPD, a market research firm, found that in the year ending June, American cowboys

A total of US $13 billion (about 86 billion 226 million yuan) was recorded, representing an increase of 2% over the same period last year.

Among them, female consumers became the main buyers, and they bought 300 million pieces together.

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"Tannin is coming back," for Marshal Cohen, the industry's chief analyst, the crucial thing now is to turn the buying power into a long-term growth point in the industry. "This means that brands and manufacturers need to invest more innovation to stimulate customers."

Just last week, Messi CEO Terry J. Lundgren released the second quarter performance report also mentioned that clothing revenue growth in the past three months, of which tannin, dress, sportswear and children's clothing sales momentum is strongest.

In the United States, millennials and X generation are more accustomed to wearing jeans to go out to dinner than the baby boomers.

But the ratio of wearing jeans when going out for sports or at home is much lower.

In fact, tannin products have been popular around the world.

Fashionable customers are rushing to wear pilling shoes and baggy trousers.

"There is no doubt that consumers are now in love with sports brands like Lululemen."

"But this does not mean that they have abandoned tannin," said Dio Kurazawa, director of fashion trend analysis, WGSN.

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You may have noticed that cowboy products have recently been Instagram, most of them "embroidered", "sequins", "Peru nail beads" or together with other materials.

Miu Miu, Balenciaga, Demna Gvasalia, Stella McCartney, Public Schools and other fashion brands have recently made cowboy clothes.

"Gucci embroidery in early autumn brings great inspiration to cowboy products."

WSGN editor Samuel Trotman analysis said.

Take the jeans' Levi 's as an example. It recently launched a limited edition tannin jacket with Broolyn's Pintrill, which is covered with retro flavors.

In the early August, Target launched a wave of "Dear Jeans" advertising aimed at rekindling women's love for cowboy products.

This company has invited fashion practitioners and bloggers to write letters to jeans. They are different in shape. They are wearing broad legged pants, tight pants and nine pairs of trousers. They have to admit that the twill cloth, which is mainly made of cotton, has always been a "physique". Its profile can naturally change with the desire, and the loose and super large and tight skinny legs are all too much.

Let's take a look at China's tannin market.

According to Euromonitor data, this is the second largest market in the world of cowboy products. In 2015, it recorded a revenue of 12 billion US dollars (79 billion 590 million yuan).

However, in terms of per capita possession, China is still relatively low compared with the US, Columbia and Mexico.