Perfume Avatar Brand To Expand The Market, The Star Effect Can Not Be Lost.

In the German suspense movie "perfume: a murderer's story", the owner Von Grey Noel was born in Paris, where perfume culture prevailed. God gave him a nose that could only distinguish tens of thousands of odors, but also gave him the shackles of his life. He was so fond of life that he went to extremes and eventually killed many of them, hoping to bring out his dream perfume.

Film is art, magnifying the paranoia of a person's perfume, and becoming a motive for crime.

But who can say that he doesn't like perfume? The duty area of the airport is always full of perfume, and customers will always be there.

The most famous place for making incense is Glass, a French town, with Grasse roses and jasmine fields.

In addition to production

It is also one of the centers of global perfume research and development and trade.

Louis Vuitton reintroduced perfume 70 years apart and built a factory in Glass.

However, with the increase of labor and labor costs of Glass, the proportion of perfume sources supplied by France is also gradually increasing. The most obvious example is that the "Damascus rose" planted in Turkey and Bulgaria has robbed many Glass's "Provence rose" business.

The perfume first appeared in the Mesopotamia plain, and was first introduced to the rich and the two generation after the introduction of Europe.

But now, the mission of perfume is not only fresh and refreshing, but also.

A weapon for companies to expand the market scale - buy a ten thousand pack, or a bottle of hundreds of perfume, no matter what you have.

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In the well-known brands, we first discovered that the clever business was Dior. In 1947, when Christian Dior set up its own fashion house, the perfume line was opened in the same year, and the first perfume Miss Dior was launched.

In fact, for luxury group, fragrance has an outstanding contribution to overall revenue.

Let's take a look at the 2016 semi annual report published in LVMH 7, which can get a more intuitive feeling. As of June 30th, perfume and cosmetics accounted for 9.2% of the total volume of cosmetics including leather, leather goods and spirits.

At first glance, it does not seem to be much, but the profits of perfume and cosmetics rose by 9.2% when the profits of fashion and leather goods fell by 1.8%.

Dior, who was singled out for sustained sales, was alone.

Today, Dior has a lot of perfume products in luxury brands, and there are 12 series. Each series also has the flavor and capacity of subdivision, and then it is arranged on the shelves of duty-free shops and specialty stores.

After discovering the cash cow ability of perfume, many high fashion brands also joined the ranks of perfume sales.

However, unlike Dior or Guerlain's own research and development, a more common way of operation is to outsource perfume research and development to specialized cosmetics companies.

Cotti (Coty) and Puig (Puig) are both the largest perfume manufacturers in the world. The former makes perfume for Calvin Klein, Jil Sander and Balenciaga, while the latter perfume may not be very popular. COMME, Des GAR, ONS, Jil, and so on.

Fashion brands are good partners, but stars are also a market that can not be ignored.

Perfume manufacturers have completed the Justin Bieber and Taylor Swift's perfumes and sales through-train service. So if you go to WAL-MART in the US, you will find that the star's perfume is on the same row of shelves with nail polish. Is the open shelf sales not aimed at the teenagers with limited pocket money but star chasing?

Although there are so many popular choices of perfume, there are always niche markets for them, such as Le Labo, a perfume laboratory that two Parisian people have invented in New York.

As its name, it is a store that can be deployed by the dispenser on the basis of customer preferences.

This shop does not take the unusual road, Asia also only has the Tokyo and Hongkong to have the shop, moreover must also open in the non traditional commercial prosperous area -- Hongkong's store opens in the small crowd atmosphere strong Wanchai Star Street.

Everyone wants to be special, and Le Labo is out of the way.

However, capital's sense of smell is also very sensitive. In 2014, Estee Lauder bought Le Labo wholly-owned, and who could resist the temptation of capital?