Check Out Those Brands That Are Struggling With Fancy Marketing.

In today's society, all kinds of

Brands are emerging one after another.

Internet and technology continue to develop.

If you want to remain invincible and not easily catch up and defeat by the later generation, you must have your own marketing strategy.

Next we will take stock of those brands that spend much effort in fancy marketing and learn their unique marketing strategies together.

Lok Ting: join hands with The Smurfs IP, join the net to play content marketing.

During the "Tmall 520 girlfriends Festival", there are fewer birds in Taiping.

The Smurfs, a classic cartoon character, joined the brand to create a cross border single product, starting in Tmall.

During the activity, 8 million 388 thousand of sales were completed, including more than 20 thousand sales of The Smurfs products, and 5 million cumulative reading volume of interactive topics, with an evaluation of over 10 thousand points and more than 20 thousand points.

PEAK: net red live plus VR documentary

Marketing plays a new pattern, using the unique live mode of "NBA superstar + net red", which indicates that PEAK sports is leading the era of mobile broadcasting in the same industry, and a new revolution in content production is also launched.

As the first basketball brand in China and the leading sports brand in China, the 2016 China Bank launched its first shot by its star Lewis Williams. With the help of the penguin live broadcast platform, the new media technology was introduced, and the new female anchor was invited to participate in the live broadcast. The related activities of the whole line of China and the live broadcast on the Internet were perfectly interacted with each other.

PEAK sports and Penguin live the first to launch an independent "Live Room", marking the brand is leading the same industry "Star China line" into the mobile era of live broadcast, PEAK in 2016 is playing a new mode, new pattern, new height.

Mango: cooperation with blind date website JDate

Alternative marketing has been successful. Nowadays, single women have become a universal phenomenon. They have various forms of address.

In China, it is called "leftover women". Japan calls them "defeated dogs". European and American countries call them "Alpha girl".

Though different ways of calling, they share the same characteristics: generally 25~35 years old, decent work and high income make them very confident and independent.

"Write the code, kill the Trojan horse, turn over the fence, open up a good car, afford a new house."

This new declaration of women, which is popular in China, is also the best description of their independent life.

UNIQLO: sports sponsorship and sports marketing are highly recommended in all competitions.

When fans are concerned about the classic penalty shootout in Germany and Italy, the four strong European Cup has quietly emerged.

Whether from the coverage of CCTV or the propaganda of other media, the European Cup is strong.

If England's early exit played the biggest upset of the European Cup, then the same race in the London southwest town Wimbledon Open tennis tournament, the number one seed Djokovic missed the top 16 also made a big upset.

You know that Djokovic was the men's singles champion in Wimbledon last year. In the history of Wimbledon, there was never a man's singles defending champion without the top 16.

However, this thing finally happened in today's seemingly invincible Djokovic.

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Keds: mark the centenary birthday with the marketing of women empowerment.

Leisure Canvas shoes brand Keds 100th anniversary.

In memory of her one hundred year old birthday, it changed Slogan to "Ladies First Since 1916" since 1916.

Keds was originally born out of the shoe manufacturer of United States Rubber Co..

In 1916, the United States Rubber company unified all its footwear brands to a big brand, named Keds, and launched the first pair of sneakers in 1917.

Keds has a long history than Nike, Puma, Vans, Adidas and other brands.

Although Keds is younger than CONVERSE (8 years later than CONVERSE), CONVERSE was first known for its basketball shoes, but then it gradually became popular among female consumers.

Back force: start the "terminal direct supply + electricity supplier" marketing mode

Speaking of "Hui Li", this is the fashion memory of a generation.

In the 80s and 90s of last century, if you had a pair of shoes with smooth lines and red and white designs, matching the sea jacket and sportswear, it would definitely be the best choice for fashion designers.

Yesterday, a 89 year old national brand "Huili" shoes launched the brand upgrading strategy. It not only introduced the classic high-end products, but also displayed four smart wear concept shoes.

At the same time, the new marketing mode of "terminal direct supply platform + electronic commerce platform" will be launched to create the brand of new national products.