EPO Why Push Children'S Clothing Product Line?

The recent headlines must be MO&Co.!

MO&Co. parent company EPO

The group recently announced a major resolution: the company will launch

Little MO&Co., since then, there is also a children's wear line with a fashionable and young MO&Co. brand.

This action has made the already known MO&Co. again on the front page.

What is the development of MO&Co. nowadays?

After 12 years of history, frank, independent, brilliant and cool MO&Co. has become the most popular fashion brand in China, and its market layout and share is also very impressive.

It is reported that by the end of 2016, MO&Co. will have 600 entity stores in Greater China, and has 6 direct outlets and 36 wholesale business customers in Europe, Paris and London. Its market covers 18 countries and regions in the world, plus online e-commerce, with annual sales of RMB 2 billion 400 million yuan.

What is more noteworthy is that MO&Co. has entered the most fastidious global top fashion shopping destinations such as old Buddha's department store, Selfridges, Opening Ceremony, de Bijenkort, Lane Crawford, and has set an excellent example for exploring the overseas market mode of China's fashion industry.

In what ways can MO&Co. develop?

Now in the fierce competition in the clothing industry, any brand development and progress, and its measures are worth learning, then, as a successful women's clothing brand, where does the MO&Co. start its measures? Let's talk about it from 2016.

Movie showing

In early 2016, MO&Co. and X Freja's first road themed movie was released.

Here is a road theme movie called "the movie" on a quiet road in the countryside of California.

2016 in spring and summer, MO&Co. once again joined hands with the famous fashion photographer Karim Sadli, using black and white shots, and instantly returned to the diary of Highway 66 with Mousika Freja Beha.

Live broadcast brings tens of millions of sales.

In this year's 618 major promotions of Tmall, Tmall introduced live broadcasting on marketing means, and launched a series of daydreams with brand businesses. It moved the previous love game in the computer to the reality through live broadcast, and inserted related products into the plot deeply, so that users could buy them while watching.

MO&Co is the third phase of its brand partners, which has gained more than 10 million sales.

EPO why push children's clothing product line?

EPO fashion group once again broke the traditional development mode, through the fashion, beauty makeup, children's wear, to create a multi-dimensional brand synergy effect, condensing the same characteristics of the consumer groups, to meet more different age and gender.

In the field of children's wear, due to the dynamic growth of social population, the improvement of people's consumption ability and the maturity of brand concept, EPO fashion group has expressed the potential of children's clothing market.

The group said that it is the only mission for consumers to have a quality and personalized conscience product that consumers can afford.

This is also reflected in its new brand of children's clothing. The natural skin care materials used behind the design of little MO&Co. are naive and cool.

EPO also launched cosmetics brand REC

In the multi dimensional brand combination effect, besides fashion, children's wear, and beauty makeup.

At the same time as little MO&Co., the group also launched a professional make-up brand REC. From research and development, raw materials to manufacturing, it has chosen to cooperate with the global suppliers to ensure the highest quality professional products. After more than 1 years of self channel testing, it has officially operated independently in April this year. In the future, it will form a full channel marketing layout of mainstream shopping centers and department stores, online Tmall and Eshop, and EPO fashion group's own cosmetics channels.