Calvin Klein Has Never Been In Fashion For 40 Years.

The reason why Calvin Klein brand can go to the world in more than 40 years is precisely because its founder's international positioning, minimalist design and outstanding advertising ability, and the real display of the quality of goods to consumers, can enduring the consumer's love and love. In this way, it can win four degrees and win the battle in the fashion world. It has its own know-how. Its product range is not only a high-grade classic, but also a fashionable asexual perfume and Jeans Dress promoter that takes the young people as the object of consumption.

In terms of design, Calvin Klein has always been a fashion spokesperson for young people and has a style of its own.

So every design is the answer that the designer is satisfied with himself.

From the point of view of design, designers focus on Minimalism, and use silk, satin, linen, cotton and so on.

It also provides a clean and perfect image with the neat tailoring and neutralization color, which also lays the tone of the design of Calvin Klein.

"I think my philosophy of design tends to modernism. I will continue to focus on aesthetics and tend to emphasize a simple, relaxed and elegant spirit.

I always try to be pure, sexy and elegant, and I try to be united in style and loyal to my dreams.

I think people will understand more about what I want to show, and they will appreciate it and respond positively.

This is the answer given by the founder of Calvin Klein to his own design. From this we can see that he has been serious about his design concept and has been running through it all the time. It can be said that he deserves to be the most famous fashion designer in the United States.

"At the same time, I find that the essence of American style is also internationalized.

Like New York, he is not a typical American city, but a typical international city.

The same is true in London, Tokyo or Seoul.

People who live in these cities respond to my design because their lives and needs are very similar.

No matter where they live, modern people share their common nature. "

Calvin compared his understanding with the cosmopolitan metropolis, highlighting the international positioning of the product, as well as the confidence and affirmation of design.

If you want to verify whether a brand is successful, the simplest thing is to see if it has.

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In other words, whether or not we can get a foothold in the world, a brand that includes international and race can be recognized by the people of the world. Therefore, the success of Calvin Klein is not accidental. Its positioning of itself is the perfect embodiment of the designer's fashion concept.

Calvin Klein is second to none in terms of the skills shown in advertisements.

It has been in the fashion industry for more than 40 years, and has almost done the best.

Whether it is fashion, high quality garments, jeans or underwear, pajamas, perfume and so on, it can always be loved by young people. The biggest reason is that it can use this unique marketing method and unique advertising style to make us feel that it is absolutely cool, absolutely sexy, and even absolutely uninhibited self enjoyment.

In the late 70s, Calvin Klein launched a brand-new denim series, which was endorsed by beautiful baby Brook snow white naked and advertised on television: "there is nothing between me and my Calvin!" the highly provocative words series sexy CK jeans, which greatly stimulated sales.

Later, the Underwear underwear series released in 1982, and CK, with its highly attractive advertisement, pushed the underwear from the daily necessity to the fashion stage.

Perfume is another highlight of Calvin Klein. In 80s, Obesession, Eternity and Escape added many topics to Calvin Klein. In 1994, the first cK One neutral perfume and later cK be were again successfully stirred up the concept of "sex barrier", so that she could climb to the top again.

Advertisements are also good at selling products with the power of sexual attraction. Even if they cause a lot of controversy, they can even list a history of "forbidden films", but people who love it will still love it.

In fact, "sex" is the brand recognition that CK implies through advertisements.

So CK always borrows the naked or half naked model of male and female models, and the relationship between sexy and Calvin Klein brand image will be strongly linked.

For example, grapefruit in Jenna's hand, the picture has some hint and at the same time it says "eat".

A whole uppercase of "dirty"!

In addition, its watches, perfumes and cosmetics also have a good market response.

As a cultural advertisement to show the best focus of creativity, the pronoun of Calvin Klein advertisement has always been "sexy". Of course, Calvin is also very good at portraying characters. Through his red models, such as Christy Turlington and Kate Moss, two people are all red.

Calvin Klein is very partial to the nude image. In underwear, fashion or perfume advertisements, models are often naked or half naked. The visual expression of teasing is very sexy and not vulgar, so that Calvin Klein stays at the forefront of fashion at any time.

Sometimes advertisements are presented to people through post processing, which are perfect works. These tend to curb the ability of consumers to observe their imperfect aspects, and such marketing strategies seem to have not been much worry in the past, but nowadays they are much criticized. This is largely due to the change of consumers' aesthetic values and values. This requires brands to show more truthful side in advertising, that is, the so-called "de PS" to let people see the original genuine products.

Calvin Klein adopts such a way that the most authentic product is the most authentic quality, which makes it very popular with consumers.