The Competition Between Shang And Chao Is Quite Fierce.

In recent years, Tmall supermarket and Jingdong 1 store "war" heating up, online business super competition into the white hot stage. Who is the first supermarket on the line? In 2015, Suning launched a high-profile event to enter the supermarket industry. As a new draught, although the online business super market has broad prospects, the threshold is quite high, and logistics is the key to the market competition.

"Everyone's attention is still on the competition between the whole business and super market. But I firmly believe that the future business super war is first a battle of business mode; secondly, no matter what business mode, it should return to the core of retail, that is, competition and service, experience, and finally price (that is, capital competition). Our sunning model has always been doing. O2O Competition is the core content of retail, then service. Suning cloud business group vice president Tian Yuan is telling reporters.

For this battle that has just started and worked hard, many people focus their attention on price war. In fact, what is the longer term competition behind the online business super war? For suning.com supermarket, which has entered the O2O business for more than two years, how can we meet this "hidden war" under the concept of "business super O2O, namely the future life service entry"? How will Suning combine its spanformation and new business layout?

"Everyone's attention is still on the competition between the whole business and super market. But I firmly believe that the future business super war is first a battle of business mode; secondly, no matter what business mode, it should return to the core of retail, that is, competition and service, experience, and finally price (that is, capital competition). Our Suning model has been doing O2O, and it is the core connotation of retail, and then service. Suning cloud business group vice president Tian Yuan is telling reporters.

Compared to Suning's previous line volume, the supermarket is already refined and concentrated. Although the carrier of the supermarket is offline entity, the online strategy will also be an important force in the overall strategic layout of suning.com. In 2014, the suning.com supermarket channel was formally launched. It has created an amazing record of selling 40 million rolls of paper and 100 container milk for 3 days.

Tian Rui more specifically explained the essence of suning.com Supermarket: online, there are suning.com, suning.com Tmall flagship store, online sunning small store (city community), Suning import supermarket (city business circle), suning.com direct store (County town market), 8 days in line (1200 colleges and universities), suning.com supermarket is built on Suning one wing, three wings and four sides of retail ecological aircraft carrier, it is a comprehensive life service mode. The business objective of this year is 10 billion yuan according to the general calculation method of the electricity supplier.

For suning.com supermarket, its advantage is that it has over 100 million members and tens of millions of active members. Relying on the cloud business mode of "store business + electricity supplier + retail service provider", with the help of resources of Suning group, suning.com supermarket will be one of the most important and most preferred strategic business units of Su Ningyun business and Suning holdings in the next few years. Tian Rui also admitted that although the O2O business model of suning.com supermarket's online and offline integration is somewhat complicated, but after nearly two years of accumulation, it has reached a stage of intensive development.

IgD, an international food and consumer goods industry research and Training Institute, shows that the overall market size of China's online supermarket is expected to exceed 12000 billion yuan in 2020. This is a huge cake for every platform that is currently being launched in this field. But compared to 3C, home appliances, clothing And so on subdivision category, Shang Chao's electricity supplier penetration is less than 3%.

Suning.com supermarket has broken down by region. It has been revealed that in the first half of this year, Nanjing will serve as the first station of urban strategy to conduct thorough and partial attention. Up to now, the penetration rate in Nanjing has reached 30%.

"Next, we will base ourselves on the Nanjing stronghold and copy" Nanjing strategy mode "in other cities, and gradually penetrate into the regional markets such as East China, North China and the Pearl River Delta, and march into the whole country; we will launch the Shanghai strategy before the" double eleven "; in 2017, we expect the market penetration in the East China region to reach 25%. Tian Rui told reporters, "the group's specific business needs for suning.com supermarket are: we hope that supermarkets will be able to stick loyal users. Ecosphere Inside, we constantly implant some new things, and in addition, from the grand strategic position, there are second big Suning chains.

Suning.com supermarket now relies on Suning's members, logistics, services, market and other resources. In the past two years, it has concentrated on firepower to give priority to the development of online suning.com supermarkets, creating the supply chain and backstage foundation, and actively and actively developing online supermarket under Su Ningyun shop line and supermarket under Su Ningguang line.

In terms of services, we have established 4 aviation hubs, 12 automatic picking centers, 60 regional distribution centers, 660 urban distribution centers and 10000 distribution points, and achieved 55 cities in half day and over 1200 counties in the same day and the next day, with a rate of more than 99%. Sun Binru, assistant president of suning.com supermarket company, told reporters.

There is no doubt that no matter how the retail industry changes, it has become a trend to get online and offline. Suning.com supermarket as an important strategy of Suning, speed, efficiency and nodes will be the core of its core. Under the trend of escalation of consumption, low price is not a weapon that has been tested repeatedly. During the activity, users are attracted and the consumption demand is released. The retention rate is very low after the end of the activity. Therefore, around the online sales of fast moving products, consumers need more convenient shopping experience. The real competition is the comprehensive strength of the e-commerce platform in the supply chain, operation, logistics and services.