Anta And Seven Wolves List 2016 Top 100 Chinese Brands

Haier, Lenovo and Wuliangye respectively ranked 151 billion 628 million in the brand value of 94 billion 792 million yuan, 87 billion 569 million yuan, ranking 2016 in the top three of China's brand value list 100.

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Two of them are listed on the list.

Among them, Anta ranked forty-seventh in the list with a brand value of 8 billion 338 million yuan.

It is worth 2 billion 677 million yuan, ranking eighty-second in the list.

(Note: the brand value is RMB 100 million yuan).

List resolution

Anta went on the list for the three consecutive year. In 2014 and 2015, Anta ranked fifty-first and forty-ninth in brand value of 6 billion 302 million yuan and 7 billion 305 million yuan respectively.

The seven wolves ranked eighty-second in the list with a brand value of 2 billion 677 million yuan, down from last year.

The brand of Chinese traditional manufacturing industry has ended its brilliant development period: the report shows that the brand of Chinese traditional manufacturing industry has ended its brilliant development period, and hundreds of brands have 82 manufacturing brands, and the total turnover has negative growth for the first time in 22 years.

No matter from which point of view, the growth of Internet brand is the most significant. In 2015, the growth rate is 50.42%, while the overall growth of the 100 brand is 5.56%. Since the financial crisis, the Internet brand has increased 42.58 times in 8 years, and the growth of the 82 manufacturing brands is only 1.38 times.

On "the top 100 brands in China"

The Research Report on China's top 100 brand value began in 1994. In the past, it was called "the most valuable brand evaluation in China". It was the earliest and longest lasting professional research on brand value comparison in China.

It was first released in 1995. It was first put forward in the country that "brand is the most valuable asset".

In the past 22 years, it has witnessed and described the most important and brilliant development period of China's brand since its reform and opening up.

In 1994, the average income of 80 brands was 1 billion 958 million, the average income of 100 brands in 2015 was 30 billion 326 million, and the total income of 22 brands increased 14.5 times in the past 22 years.

The top 20 brands had an average income of 4 billion 984 million in 1994, an average of 98 billion 518 million in 2015 and a cumulative increase of 18.8 times.

Hundreds of brands released this year are distributed in 24 provinces, autonomous regions and municipalities directly under the central government.

There are no significant monopolistic industries such as petroleum, petrochemical, electric power, railways, banks, telecommunications and so on in the 56 industries.

The study considers that brand is the result of market competition, and the object of research is to choose more competitive brands related to consumers as far as possible.

Market scale from about 400000000000 to 200 million, are close to people's life and consumption of competitive industry brand leader.