To Cater For Young Consumers, Topshop Opened Its First Store In Germany.

The parent company Arcadia Group Ltd. announced that it would enter Germany in November to open its first store, which the group said three years ago will expand to Europe's largest economy.

Topshop the first German store will be set up in Galeria Kaufhof department store, Alexander Alexanderplatz Plaza, Berlin, with an area of 14000 square feet, which opened in November 17th. The second will be located at CentrO shopping center in Oberhausen, Oberhausen, with an area of 12000 square feet and will open in November 24th.

In addition to the above two stores, Arcadia Group Ltd. said it would continue to expand in the German market in 2017, but did not elaborate on the specific plans.

Previously, Arcadia Group Ltd. was working with Zalando AG (ZALG.DE), Europe's largest online fashion retailer, in the Topshop and Topman brands of the latter platform sales group.

The trial of water through the electricity supplier has also become a major part of Topshop and Topman.

Including China, however, it seems that the group's entry into China is far from over.

The UK high street market is currently facing a shrinking dilemma, and Arcadia Group Ltd. is also not immune.

It is understood that under the double pressure of fierce competition and economic downturn, the Arcadia Group Ltd. recorded a 5.5% profit growth in the 2015 fiscal year ending August 29, 2015, but the profit mainly benefited from the sale of the loss department store BHS, while the latter now gave Arcadia Group Ltd. and its founder Philip Green Philip Green a trouble.

Philip Green once again became a public enemy in Britain, and was under investigation by Congress to commit a black box operation.

Sales of Arcadia Group Ltd. 2015 were rather weak in the financial year of the year when fish and eggs were recorded for profit growth.

The group's total sales in fiscal 2015 totaled 2 billion 69 million 300 thousand pounds, up 1.8% from the previous year's 2 billion 32 million.

During the period, the group's overall sales in the same store recorded a 0.7% decrease, of which Britain

Same store sales fell 0.9% compared with the same period last year, while in the 2015 fiscal year ending to the end of November 2015, the 2016 new financial year ended 10 weeks, the group's overall sales decline further expanded to 2.3%.

Under the sluggish sales, Arcadia Group Ltd. recorded an increase of 23.9% in fiscal year 2015, and its performance was excellent. Therefore, Arcadia Group Ltd. launched the "Buy Now, Pay Later" project, which is expected to continue to stimulate the growth of the business.

The company did not disclose the current proportion of electricity supplier business, but at present, the majority of the public retail business company's electricity supplier target share is 20%.

In the middle of this month, in order to cater to young consumers, Arcadia Group Ltd. joined the financial technology service company Klarna to launch the "Buy Now, Pay Later" project. Consumers can enjoy the interest free payment business within three months when consumers purchase e-commerce platform under Arcadia Group Ltd..

The plan will cover Arcadia Group Ltd.'s Topshop, Dorothy Perkins, Miss Selfridge and Burton, all of which will focus on the millennial generation with poor financial and financial management capabilities.