Baigou Bags Online Influence And Visibility Leveraged "Electricity Supplier"
Baigou new town is one of the largest production and marketing bases in China. Its annual production capacity is nearly 800 million, and is named "the capital of China's luggage and bags" by the China Leather Association.
With the continuous progress of society, Baigou new city luggage industry is also in urgent need of pformation and upgrading. In the information age, e-commerce is the most effective way to create brand, strengthen marketing and improve market share.
Baigou new town, relying on the huge bag industry foundation, constantly highlights e-commerce marketing and promotes pformation and upgrading of luggage industry.
Vigorously develop
Baigou
The influence and popularity of luggage and bags online.
With the help of the national two child policy, we organized the Baigou brand alliance into the mother child partnership store of the Jingdong, adapted to the demand of fashion consumption, and cooperated with the platform of beauty, and built 576 products that conform to the national standard enterprise as "beautiful saying Baigou bag" net goods brand. In order to upgrade the Baigou bag industry from "manufacturing" to "quality manufacturing", we established Taobao's "China made" industrial belt, and 20 enterprises were selected as "Chinese made products". In view of the entry into the industrial belt enterprises, they enjoyed the display in the "China made" channel, enjoyed the "Chinese made" proprietary logo, strong marketing, and Taobao university training. Baigou new town has established Alibaba Baigou industry.
In order to do a good job in cross border sales of luggage and bags, we have created a fast selling Baigou industrial belt. At present, there are 50 enterprises on the line. Now, we are promoting the cooperation between fast selling University and fast selling industry belt to promote more businesses to do cross-border trade.
Luggage and bags
Sales coverage, the CMC led by third parties to undertake the establishment of a rural electric business full coverage demonstration network, and strive to complete in October Baigou 33 Village Street electricity supplier full coverage project.
Building luggage industry and professional market
Network supply platform
。
Baigou new town supports the construction of the local luggage network, such as Baigou purchase, access network, net supply network, Baigou 1688, and so on. It realizes the precise docking of luggage processing, store distribution, e-commerce and personal consumption.
At present, Baigou purchase has introduced the first round of venture capital, into the network, the network supply network currently serves 400 Baigou small and medium-sized enterprises, to help them and the world more than 15000 buyers to establish a high quality connection.
Through the platform, direct sales volume exceeds 40 million yuan, and the amount of pactions under the line is over 500 million RMB.
Optimize the development of ecosphere.
The company has led the enterprises to create a business entity project such as the international electricity supplier Industrial Park, the Phoenix O2O luggage Plaza, the Baigou box and bag network, the first batch of China network, the merchants and friends, and the dream creation space.
Up to now, Baigou has gathered 1.8 kinds of electricity suppliers, employing more than 40 thousand people, with an annual turnover of 7 billion 200 million yuan.
We will actively develop cross-border electricity providers.
On the one hand, it has been guided to enter the well-known cross-border e-commerce platforms such as online Canton Fair, fast selling, Amazon, Dunhuang network, and Lanting Pavilion. More than 60 foreign trade enterprises have completed the online cross-border paction of US $16 million. On the other hand, relying on the supply capacity of 1.2 million bags enterprises, we have invested in the construction of the "Harmony road international import and Export Commodity City" facing Europe and promoted the development of international trade in Baigou.
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