Rugao Speeds Up The Spanformation Of Garment Industry By Means Of "Internet +" And Other Measures

　　 Textile and clothing Industry, as a traditional pillar industry in Rugao, has gradually expanded through the development of the "12th Five-Year" period. The scale of production has been gradually expanded, technological spanformation has been accelerating, product grades have been continuously upgraded, and the industrial structure has been constantly adjusted. Basically, there are more complete categories of chemical spinning raw materials, chemical spinning, cotton spinning, wool spinning, linen spinning, printing and dyeing, weaving, garment making, home textiles, and so on. Textile and clothing Industrial system.

"13th Five-Year" period, combined with " Internet plus With the implementation of the strategy of "intelligent manufacturing", Rugao has accelerated the pace of "import and coming" and "going out" with the help of the favorable opportunity of "one belt and one road" and "Yangtze River Economic Belt", pushing the textile and garment industry to speed up spanformation and upgrading, upgrading the overall level of the industry, and creating a modern era. Textile and clothing Industrial system. In the next five years, Rugao will cultivate 1 to 2 large textile and garment enterprises in the country with a high reputation, cultivate a number of supporting small and medium-sized enterprises, and build Rugao into a famous textile and clothing strong county in the country, and strive to 2020. Textile and clothing The total amount of taxable sales reached 18 billion yuan.

Strengthening resource integration and fostering growth enterprises

Aiming at the problems of low level of technology and equipment, serious waste of resources and low economic efficiency in the textile and garment industry, Rugao promotes the spanformation and upgrading as the main starting point, and promotes the integration of resources. Textile and clothing Level of industrial development.

Capital is an important guarantee for the development of enterprises, and it is also a strong support for the realization of enterprise spanformation. Rugao actively guided enterprises to link up Vc firms, equity investment funds and other innovative financing models, so as to promote enterprises to increase investment in technological spanformation and expand production scale. At the same time, leading enterprises should be encouraged to strengthen internal management, make use of capital market, actively develop direct financing, support enterprises issuing bonds, short and medium term bills, assemble notes and other financing bonds, expand financing channels, enrich financing means, and promote sustainable development, and support enterprises such as Ding Yan textile, thamus and taelt to carry out mergers and reorganization within the industry, giving full play to the combined effect of "1+1>2".

Strengthening scientific and technological innovation and readjustment of industrial structure

Technology is the vitality of enterprise development. Rugao is speeding up the construction of a technological innovation system that takes enterprises as the main body and integrates production, teaching and research. It focuses on encouraging enterprises to implement key innovative projects and introduce new technologies and achievements, and to strengthen technical cooperation with universities and scientific research institutions. It encourages enterprises to set up centers for technological research, postgraduate, postdoctoral and academician workstations in engineering technology research, so as to enhance core competitiveness of enterprises and promote the development of enterprises to the high end of the industrial chain.

To promote the implementation of information technology in enterprises, and encourage enterprises to adopt information technology in product design, manufacturing, product sales and other links, establish information research and development centers, and research and popularize them. Textile and clothing Industry management requirements and production processes, and constantly improve the level and level of application of information technology. At the same time, with "giving consumers comfort and beauty" as guidance, enterprises should speed up the research and development of new fabrics, promote the development and spanformation of new fiber production technologies, such as bamboo fiber, hemp fiber and PTT fiber, enrich product varieties and promote diversified development of enterprises.

Strengthen brand building and highlight brand benefits

At present, Rugao Jiangsu Heng Kang home Polytron Technologies Inc is supporting competitions such as the world go open games and the elderly games by naming, sponsorship and other forms, so as to further call "dream Lily" and other brands, and improve the visibility of products.

A brand is an intangible asset that brings premium and value to its owner. Its carrier is the name, terminology, symbol, symbol or design and its combination used to distinguish products or services from other competitors. The source of increment comes from the impression of carriers in the minds of consumers. A good one. brand It will bring great benefits to businesses. In order to promote the development of enterprises by implementing brand strategy, Rugao will guide enterprises to vigorously implement brand strategy, increase product research and design efforts, and promote the existing brands such as "cloves" and "dream Lily" to strive to create famous trademarks in China, continuously improve the added value and competitiveness of products, and continuously expand domestic and foreign markets; further guide enterprises to develop practical brand management mechanisms and brand building methods, establish brand strategies, implement brand management, and improve added value of products.