National Brand "Unlock" The Imperial Palace'S First Show, The Ancient Forbidden City, Is Full Of Fashion And Vitality.

National brand

To inherit and develop Chinese culture, we are committed to seeking international expression of Chinese fashion.

"Hai Guang Lan Lan" and "Chinese and British Art Fashion Festival" ended smoothly at the Palace Museum of the Imperial Palace.

With the theme of the second "Sino British cultural exchange year", the activities carried out a deeper discussion on the integration of Chinese and British Cultures and the cross-border cooperation of art and fashion with the help of "Sino British art fashion aesthetics dialogue".

"Hai Guang Lan Lan", "Chinese and British Art Fashion Festival", consists of two parts: "forum" and "grand ceremony". It shows a series of details that convey the blending of eastern and Western cultures from form to content.

As an important participant in this event, Hai Lan's home, as well as the only representative of the garment industry in China and the top international masters, gathered in the Imperial Palace, and diversified cross-border cultures and cultural combinations made this splendid cultural feast.

The ancient forbidden city is full of fashion and vitality.

National brand "unlock" the Imperial Palace debut

The site of the grand ceremony is chosen for the the Imperial Palace which has lasted for nearly 600 years.

The magnificent buildings of ancient buildings condense the cultural characteristics of the nation, and are the most important symbols of ancient Chinese culture.

The national brand, Hai Lan's home, unlocks the art gate of the Imperial Palace, and completes the first show of the artistic fashion of the Forbidden City.

The garden of Jianfu palace is a typical Chinese style courtyard. In the western drama "immersion" inspiration, the innovative U stage relies on the ancient palace wall, as if from the past to the future.

In this time and space staggered stage, audiences immerse themselves and fully feel the original flavor of the Chinese style.

Top global pioneers

On the art aesthetics of Tao and China

Mark Dunhill, director of the central Saint Martin Institute of art from the heart of global fashion, the world-renowned artist David Mach, the chief art director of the British Cultural Association, Nick Marchand, the contemporary artist Bai Ming, the Chinese fashion designer Wu Xuekai, the vice president of the Imperial Palace Museum, Wang Yamin, the professor of the Central Academy of fine arts, the cross border designer Chen Yehuai, and other masters, together with the general manager of Hai Lan home Clothing Co., Ltd., together with the vice president of Phoenix information desk, launched the high level "meeting" between Chinese and English aesthetics, paying tribute to art and fashion.

Chen Xiao, the old man, surprised crossover

Bareheaded modeling "amazing" Imperial City

This shows the finale of the global designers' Chinese wind show. Chen Xiao, a national costume God, and a series of spokesmen of Hai Lan's family, is surprised by the excellent performance of Zhen Zhen and Mophy, the chief male model of China.

When two people appeared in the "time and space entrance", the flash of the shot suddenly flashed into one.

Chen Xiao, who is new and bald, has a clear interpretation of his works, elegant and fashionable.

Fashion play "mix and match" the most cool stage of eastern and Western art blending

In the exploration of Chinese and English art aesthetics, there is no stopping in sitting and talking about the way of knowing and doing, but also seeing the wonderful scene on the scene. The spectacular 3D light show, through the high technology of light and shadow and multimedia interaction, reflects the tribute of the predecessors who crossed the boundary between art and fashion on the curtain of male body with "body".

The contemporary Chinese style advocated by Daly, Yves Saint Laurent and Hai Lan's home reflects the changes of Chinese and British Fashion Art in the past century.

The stunning scene in the grand ceremony is a fusion of Shakespeare's classic works Romeo and Juliet and Tang Xianzu's Linchuan dream's masterpiece, the Peony Pavilion, which represents the best collision between eastern and Western art and culture, and shows the new artistic aesthetics under the blending of eastern and Western cultures.

The whole event is not only a glutton of vision, but also a feast for the hearing.

Keren Ann, France's "Queen of incense", made a perfect contribution to the sound of sounds of nature in the grand ceremony with Karen's charming voice.

Her singing is floating on the 9371 ancient buildings of the ancient the Imperial Palace. The truth is "lingering sounds, but not three days".

Hai Quan Lan Lan, national brand, global resources recovery, Chinese style

Since 2005, Hai Lan's home has found that the "new citizens" who are influenced by multiculturalism after 80 and 90 have strong identities and national self-confidence. They are very different from those who had grown up in wars and poverty.

Zhou Lichen, general manager of Hai Lan Home Fashion Co., Ltd., delivered an independent speech at the Sino British Forum on art and aesthetics.

In depth insight, Hai Lan's home looks for the best expression of China's new generation of self-confidence in the world's top fashion design.

As Zhou Lichen, general manager of Hai Lan home clothing Limited, said at the forum of Chinese and British Arts and aesthetics, "design is the core competitiveness of clothing brands. We hope that clothing is not just a warm function or simply expressing some design concepts, but rather a sense of pride for people wearing clothes."

When Zhou Lichen, general manager of Hai Lan home dress Co., Ltd., took the "cross border Pioneer Award" from the Mr. Martyn Roper, the British Embassy ambassador in China, we saw that the brand could absorb the nutrients used by Chinese fashion industry with the help of global vision, cross border innovation and assume the determination to revitalization of Chinese culture.