Counterfeiting Dens, "Taobao Big Data" Help Brand Counterfeiting

Recently, reporters learned that in Taobao network

With the help of the police in Jimo, Qingdao, a counterfeit brand clothing dens was destroyed.

A total of over 8000 pieces of fake FILA and counterfeit Adidas T-shirts were found at the scene, worth more than 3 million 500 thousand yuan.

The suspect, Zhu Moumou and Shao Moumou, were arrested on suspicion of selling counterfeit registered trademarks.

This is not the first time Taobao Internet has helped police break fake clothing.

In July 2016, with the help of Taobao big data, the Shunyi police in Beijing successfully destroyed a dens for selling fake FILA, and seized more than 1500 counterfeit garments on the spot, involving more than 4 million yuan.

"Black factory" hiding in suburban courtyard

The iron courtyard gate full of red rust and two people's high cement courtyard walls.

From the outside, there is no difference between the 20 small outfits of Zhu Moumou and his mother Shaw, a small courtyard in Jimo suburb of Qingdao.

But in the hospital, there are dozens of equipment for making and selling fake T-shirts and fake clothes stacked up into hills. According to the police, the fake dens can produce hundreds of fake brand-name T-shirts one day.

One day in August 2016, the fake dens hidden in the farmyard were discovered by the police.

In early August, the Jimo Public Security Bureau of Qingdao received a report from the Fiji brand, and the Jimo clothing market was selling fake fake clothes.

With the support of Taobao's fake big data, the police quickly investigated and locked the suspect to do wholesale business in the clothing market, Zhu Moumou and his mother, Shao Moumou.

It is understood that Zhu and her mother's daily work is to buy a T-shirt from the clothing market without a trademark, and then carry it back to the rented hospital for processing, and affix famous trademarks such as FILA and Adidas.

Zhu is contacted by social software to buy a fake clothing buyer, a T-shirt with a genuine product to sell for two hundred or three hundred yuan, and Zhu to sell only tens of dollars.

Shao said to the police, "business has been done for a long time, there are many repeat customers, and the income is considerable."

Before the arrest, delete "friends circle" trying to evade evidence.

In order to obtain evidence of the crime of selling fake goods, the investigators added a friend to Zhu's social software as a buyer.

However, it was not familiar buyers who added friends, and he was immediately aware of all the fake Costume Photos in the "friends circle".

But with the help of Taobao's fake big data, the Jimo city police have found out the law of criminal activities of Zhu Mou and Shao, and found the dens and warehouses for making and selling fake clothing.

In Zhu Moumou, the second day of the "friend circle" involving fake Costume Photos was deleted. In the afternoon of August 16th, more than thirty police officers of the Jimo public security organization were organized, and the soldiers were divided into three ways to investigate and punish the fake dens and warehouses of Zhu Mou and Shao Moumou.

Police seized dozens of fake FILA and fake Adidas T-shirts, totaling nearly 8000 pieces, and found tens of thousands of fake labels and more than 10 counterfeiting equipment in the rental hospital.

The police called a truck to carry away the fake clothes.

At present, Zhu Moumou and Shao Moumou are formally arrested on suspicion of selling counterfeit registered trademarks.

Two months aid

Destroy two fake dens to save millions of Yuan losses

Reporters learned that this case is Taobao's FILA brand and the police knocked out the second production and sale of fake fie brand clothing case.

In July 2016, with the support of Taobao Internet data, the Shunyi police in Beijing destroyed a brand of clothing that sold fake "FILA", and seized more than 1500 counterfeit garments on the spot, more than 21000 fake labels and about 4000000 yuan involved.

Huang Wenting, director of the Department of legal affairs of FILA, Anta group, told reporters that in two months, Taobao helped the police destroy two fake dens and helped them a lot.

"The counterfeit dens in Jimo have been noticed very early.

But for various reasons, we have not found the right opportunity to fight.

With the cooperation and support of Taobao, the police have eliminated the criminal gangs in a month, and the efficiency is really high. "

Huang Wenting also said that through cooperation with Taobao, the initial estimate has recovered over $1 million for the brand.

"These counterfeiting and selling dens are very harmful to the brand. With the deepening of cooperation with Taobao, we believe we can curb the momentum of the national manufacture and sale of counterfeit garments."

Wang Yan, director of the platform management department, said that the key to branding two brands of counterfeit dens in two months is to trust the platform's determination and ability to crack down on the brand, and to synchronize fake information in time.

"The root of counterfeit goods is online, and only the brand, platform and police can work together to get rid of the fake and selling dens.

As the first group of businessmen to build a platform for the rights holders, Anta Group actively participated in the treatment of fake products, which is the foundation for the success of counterfeiting.

In July 1, 2016, Alibaba released the world's first anti-counterfeiting system "platform for the construction of rights holders", aiming to work together with the brand side to tackle the industry problems such as counterfeit goods, intellectual property infringement and malicious complaints.

As of September 18, 2016, the number of enterprises entering the "rights platform" has reached 226.

The preliminary estimate has recovered the online economic loss of more than forty million yuan for the brand owner.