Who Wins The Electricity Supplier And Traditional Retail?

Jingdong in

The show was featured by traditional clothing brands such as Yiwen and northeast tiger. Jingdong has launched online customization service in this high-profile fashion.

No matter who is the first to pursue this love, it is a great breakthrough from the two sides to follow the trend of consumption closely and jointly build online customized services.

As we all know, customization is not an Internet product. It has existed in the clothing industry. But what kind of experience will "Internet +" customized services bring to consumers? What kind of samples and thoughts will it provide to traditional enterprises?

During the London Fashion Week, Jingdong joined hands with 6 domestic brands, including EVE de CINA, Kevin Kelly, NE TIGER, By Creations, product, X Lando and Heng Mei jewellery, held a fashion show called "Beijing system", launched the new business of Jingdong apparel online customization service, and can "show the show immediately".

The signal from this foreign conference is not only on T.

With the help of Internet tools, what kind of butterfly changes will happen in traditional fashion customization?

Xin Li Jun, vice president of Jingdong group and President of clothing and home business department of Jingdong mall, believes that since 2013, electricity providers have not brought cheap but convenience.

Every day, more than two hundred million users across the country can see all kinds of consumption information through the Jingdong. As long as they place orders on the Internet, they can enjoy door-to-door distribution and other services.

Specifically, with the launch of online customization with traditional garment enterprises, Xin Li Jun emphasizes that Jingdong can not only provide users for traditional clothing enterprises such as Yi Wen, but also provide users with closed loop, including promotion, marketing, user experience and after-sales service.

In fact, clothing customization is not new in recent years. The earliest origin of clothing is tailored to the individual. However, the traditional custom-made clothing is custom-made in the small workshop, and there is no perfect service flow and production process. The communication cost between the volume division and the craftsmen is too high, so the sales price has always been high and the service capability is limited.

This is tradition.

The disadvantage of the industry is also a difficult problem for many garment customization enterprises.

Through the O2O mode to make a customized zipper interactive technology CEO Wu Wei, in an interview with Beijing Business Daily reporter, stressed that in the era of industrial 4, clothing customization combined with the Internet, reducing communication links and intermediate costs, so that the price of customized clothing reduced, service upgrade, so that more people can accept, thus driving the development of the industry as a whole.

Xia Hua, chairman of Yiwen group, said in an interview with Beijing Commercial Daily reporter that the real customization in China is not just about making clothes that fit together, but the most important thing is to give consumers the real opinion that what he wears is the most suitable and has a reasonable price that consumers can accept.

Speaking of cooperation with Jingdong, Xia said he hoped that on Jingdong's customized channel, Yi Wen could really make it a very interesting fashion steward service.

"It is the stewardship of Yi Wen who can find clients' tonality for the first time in Jingdong, and then he can always accompany him to become a long-term customer and partner."

It is reported that Jingdong customized channel has been on-line men's wear, women's wear, jewelry, glasses and other categories, the follow-up will continue to expand shoes, bags and so on.

"In the future, Jingdong clothing will also promote customized business to all areas related to fashion life, and meet customizing consumer demand in a wider range."

Jingdong mall clothing home business department clothing department general manager Liu Hong disclosed.

News reports, cases, data, reviews, research, dynamic news reports of the conference, the most senior experts' views, and interpretation of the e-commerce industry research report, reveal the trend and direction of the development of e-commerce market.

Big data technology supports products and services

"The combination of online and offline is the core and foundation of customization."

Wu Wei believes that the online and offline apparel customization industry is based on the Internet thinking and big data advantages, through the leading technical means and perfect operation process to carry out online, online and offline experience, production and services.

"In China, private brand is not realistic because it is competing with Jingdong and Alibaba.

At present, the domestic electricity supplier pattern has been formed, and Jingdong and Ali have identified the leading edge of the two models.

Xin Li Jun explained that in Jingdong, Jingdong can provide accurate information for the platform customers through the analysis of big data, and provide supply chain services such as warehousing, distribution, etc., which can help traditional enterprises to shorten the fumbling period of the electricity supplier.

In fact, the cooperation between Yi Wen and Jingdong is not the first time it touches the net.

Xia Hua admits that Yi Wen also has flagship stores in Tmall, but their operation modes are different.

For the future, Xia Hua affirms that Yi won't build an e-commerce platform on its own because it is not good at Yi Wen. It will cooperate with the electronic business platform to better play the advantages of offline stores and expand the scope of its services and maintain more loyal users.

For the relationship between enterprises and customers, Xia Hua likes to use "one night stand" and "lover" to describe them.

In fact, the cooperation between traditional enterprises and electric business enterprises also needs both sides to pay and run in order to really spark off.

It is a new media in China's e-commerce industry. It provides B2B, B2C, C2C, retail, logistics, group buying, cross-border electricity providers, mobile e-commerce, e-commerce services, electricity supplier capital and other fields and directions. In Europe and the United States, the proportion of personal dress customization is over 70%, while the current proportion in the country is below 10%.

With the rise of the consumption trend of the middle class in China, garment customization will develop rapidly in the future.

At present, the garment customization industry is in preparation stage before the outbreak.

"In the next few years, this consumption habit will be recognized by more people, and the industry will also develop rapidly."

Wu Wei thinks.

China's middle class population is expanding rapidly, and new consumption habits and concepts are being upgraded and changed by this ethnic group.

Xin Li Jun said that the high-end consumers no longer put the price in the first place, but more concerned about the quality and style.

Many excellent traditional enterprises have mature quality management experience and stable customer groups. With the help of the flow and marketing means of the electronic business platform, they can help traditional enterprises to open up larger markets.

News reports, cases, data, reviews, research, dynamic news reports of the conference, the most senior experts' viewpoints, and the interpretation of the e-commerce industry research report.

Market development trend and direction.

The new consumption concept and industry development trend have accelerated the integration of traditional enterprises and Internet companies.

Ali was not idle when Jingdong took the traditional brand companies in London.

In this year's "double 11", Tmall will launch the "ready to buy" service jointly with domestic and foreign brands. Through the multi platform uninterrupted live broadcast including Youku, as well as the synchronous display of the latest show on Tmall online, consumers will be able to buy new products on Tmall at the same time, whether in the showroom or on the mobile phone or the electric brain.

Jingdong and Tmall cooperate with traditional enterprises not only to provide new marketing platform for enterprises, but also to adjust the supply chain.

Because in the traditional process, consumers have to wait for 6 months or even longer to buy the latest version of the show. The electronic business platform breaks the barrier and uses a disruptive mode to meet consumers' immediate consumption needs.

Many excellent companies in the field of competition with the Internet brand are also exploring the integration of the two sides, which is a major trend.

In addition to opening flagship stores such as Jingdong, Tmall and other electronic business platforms, some traditional enterprises have also won Tmall's "double 11" exclusive title business this year. WAL-MART has joined Jingdong's capital after its cooperation with Jingdong capital, and the Sam member store has also entered the Jingdong platform.

While sharing the flow and marketing platform of the e-commerce platform, the two sides prefer to integrate the supply chain links such as distribution, product operation, production and so on, so as to enhance the efficiency of the industry.