The Winter Of Textile And Garment Industry Has Already Entered The Stage Of Weak Recovery.

Recently, some media have counted 67 companies in Shanghai and Shenzhen stock markets and Hongkong stock markets.

The semi annual report released by Listed Companies in 2016 shows that: in the first half of the year, 67 textile and apparel listed companies had revenues of over 100 billion yuan. According to the analysis by industry expert Li Jie, the worst period of textile and garment industry has passed, and the end of the adjustment period has entered a weak recovery stage.

In 2016, the year of the opening of 13th Five-Year, the "supply side reform" strategy has become the main theme of the new round of economic restructuring.

The textile and garment industry is a typical traditional industry. The central government puts forward the requirements of supply side structural reform, such as capacity production, inventory elimination, deleveraging, cost reduction and compensation, so as to increase the total factor productivity and other supply side structural reform requirements. Each job can be matched one by one in the textile and garment industry. Then, where should the supply side reform of textile and clothing industry start from?

New path of development.

Xia Lingmin, vice president of the China Federation of textile industry and chairman of the circulation branch, said that under the current economic situation, the pformation and upgrading of the specialized market of textile and clothing should continue to increase brand cultivation. We should guide enterprises to attach importance to the quality of products, enhance the development level of brand enterprises and enhance the operation and management efficiency of enterprises through the upgrading of quality and service.

The development of brand is inseparable from the cultivation of the market. Similarly, the development of the market is inseparable from the support of the brand.

As an important part of realizing the strategy of textile power, promoting brand building is an important measure to realize the pformation and upgrading of China's textile and garment industry.

Xia Lingmin introduced that the China Textile and Textile Fair has launched the "China clothing growth brand" evaluation work since 2010. So far, 460 Chinese garment growth brands have been recommended to the industry, and 169 excellent channels of Chinese clothing brands.

In 2016, another 89 brand enterprises won the 2016 annual "China clothing growth brand", and 30 channel businesses won the 2016 "excellent channel providers of Chinese clothing brand".

As China

Only by vigorously improving the branding degree of the growth oriented clothing enterprises and cultivating a batch of garment enterprises with strong development strength will they grow up first. Only with the help of the industry strength, with the brand incubation bases, and the establishment of fast growing passageways to jointly promote the development of small and medium-sized garment brand enterprises, can we effectively promote the brand development process of China's growing garment enterprises.