Burberry Also Plays A Lot Of Good Brands.

As early as early 2016, Burberry announced that it would merge the men's wear and women's clothing show four times a year in September, adjusting it to two times a year, and allowing people to buy the latest show money online or offline.

This is the prelude of Burberry's September show.

The inspiration for the Burberry9 month show came from the British legend interior design time flower gardener Nancy Lancaster (Nancy Lancaster), and inspired by the English modernist female writer Virginia Woolf (Virginia Woolf)'s autobiographical novel Orlando.

At the press conference, Burberry released a new package of THE BRIDLE Muller bag, which belongs to a soft and functional package, highlighting the British equestrian style.

The fashion show men wear series of flower jacquard field jacket, exquisite and complex design style and pragmatic concept.

Before the big show in September, Burberry released its September Fashion Show Trailer on its official WeChat platform, "excellent craftsmanship and extraordinary ingenuity", and put a picture and text advertisement in WeChat's circle of friends.

The massive dissemination of "watching is buying" has aroused fierce debate among the industry about "buying and buying", and Burberry is also known as the most daring luxury brand currently adopting the model.

The brand new concept series of the "new look" is launched immediately after the end of the September 19th conference, and can be purchased at the end of the media activities after being invited to the show. Consumers can also buy boutique products through Burberry official website, Burberry official WeChat platform and designated stores.

The pirate carnival on the Tommy Hilfiger X Gigi2017 fashion week in New York refers to the American luxury brand Tommy Hilfiger, which naturally associated with its flag type logo. At present, this logo has become the classic, cool, high-quality American style logo approved by the whole world.

The Tommy Hilfiger brand is faced with consumers aged 25 to 45, who love the new classic American style.

Earlier, Tommy Hilfiger announced that from September 2016, the distribution of fashion in New York fashion week will be broadcast by multimedia, and all the ready-made garments will be available in retail, e-commerce and wholesale channels.

Obviously, the brand strategy of Tommy Hilfiger is to popularized the show ground, that is, Tommy Hilfiger's "watch buying mode".

Since Tommy Hilfiger has released 2016 autumn winter series in February this year, the 2017 spring and summer series should be released until February next year.

In order to make sure that the sale is not allowed to be released at the same time, the fashion show Tommy Hilfiger first launched a series of cooperation between the famous supermodel Hilfiger Hadid (Gigi Hadid) and Tommy Hilfiger for the public in September.

Once released, the series is unveiled at the full channel sales terminal, in order to provide consumers and the media with better experience.

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It is understood that this series of cooperation includes women's

Footwear, watches and sunglasses.

This series shows the hippie essence by blending many elements, with leisure and street children, with feminine way to express the style of the fake kid.

In addition, there is a new perfume that not only symbolizes the unique taste of Gigi Hadid in the supermodel area, but also shows the tradition of Tommy Hilfiger "classic American style to cool".

At the same time, as the spokesperson for Tommy Hilfiger women's wear series and perfume brand, Gigi interpreted its Tommy Girl image with its charm: sunny, cheerful, confident and cool.

Gigi also expressed surprise at this cooperation: "I never thought I could be invited to design a special series, so far I am still dreaming."

September 2016 Autumn Winter Conference

In February this year, fashion golden boy Tom Ford unexpectedly announced the cancellation of the February 18th New York fashion week's announcement. Instead, it planned to take part in the fashion week in September and display the autumn and winter series of men's and women's clothing in 2016, in order to put the "look to buy" mode in place, and the latest show will be sold immediately after the show.

It is reported that Tom Ford's products were distributed to stores in August, so as to take off as soon as possible and launch the sale to seize the business opportunities after the national day.

In addition, this New York fashion week, Tom Ford chose to publish the 2016 autumn and winter series in the form of private parties.

Not only did we buy the "buy and sell" mode, but also combine them with men and women.

The men's and women's wear in this conference covers the Japanese dress and evening dress from the styling.

Specifically, women's wear is presented in a relaxed form, while a large number of folds and relatively full sleeves are used. The tuxedo also gives up the over tight design, and finally contains a large number of Tom Ford signboards, leopard patterns and other design styles.

For men's wear, its velvet fabrics and brightly colored printed suits are especially prominent. In addition, three sets of long coat and suit knitted sweater are designed. Low saturation colors are used to show the low-key and luxurious temperament.

Ralph Lauren

The "September series" is buy at sight.

Ralph Lauren (Ralph Lauren), as the "American classic" brand of the fashion industry, has a strong American flavor and highly stylized style. It is a common feature of two famous brands Lauren Ralph Lauren and Polo Ralph Lauren under RAF Lauren.

During the New York fashion week, Ralph Lauren released the 2017 spring and summer new season September series of women's wear, and for the first time tried the new fashion show retail concept.

This grand show is held outside the Ralph Lauren Collection flagship store on 888 Madison Avenue, with a representative and lively street background, creating a fashionable and elegant atmosphere.

Deeply influenced by the rugged beauty and romantic atmosphere of the western United States, the "September series" is permeated with the feelings of the western United States.

After the end of the fashion show, all the show products are fully sold in RalphLauren.com and the global flagship store, and the brand new works are joined seamlessly between the T and the boutique, so that consumers can instantly have the fashion show on the fashion show.

The founder, Ralph Lauren, said: "I am very proud to be able to synchronize fashion show with life and share my brand-new dress series with everyone.

For me, it is the ultimate luxury experience to present all the modeling, accessories and handcraft details to flagship stores around the world.

Prada

Pionni, re and Cahier handbags are "buy at sight".

Prada is obviously more cautious than other big brands who are bold enough to buy and buy.

In the 2016 autumn and winter fashion show in February 25th, Prada launched Pionni re and Cahier handbags. The two handbags landed in Milan, Paris, London and New York to select Prada stores. Obviously, Prada only provided two bags as a buy and sell series for consumers to choose.

According to official information released by Prada, these two bags have been on sale at Prada shop after the second day of the fashion show.

The Pionni re handbag has a sophisticated design that combines brass details with elegant colors.

The design is inspired by a wide range of sources: the round shape design comes from the hunting bag used by hunter hunters, the super large shoulder strap comes from homemade clothing and army, and the sport and adventure spirit of handbags are inspired by travel.

The Cahier handbag uses a detailed design similar to ancient books, inspired by the protective edges, hard covers and special designs of spine in old books.

Louis Vuitton

Only 7 packages in holiday series.

Louis Vuitton (Louis Weedon) adopted a relatively prudent strategy for buying and selling.

In May 28, 2016, the brand 2017 early spring vacation series fashion show was held in Rio De Janeiro, Brazil. This is Louis Weedon's third early spring vacation series fashion show.

Louis Vuitton said that after this 2017 series of fake series, consumers can immediately buy 7 of them, such as Steamer and MM, with Petite Mall and other handbags, and the price is in the range of 3750~5750 dollars.

At the same time, consumers can log on to their official website, and the above handbags are also on sale list at Louis Vuitton China official website.

Consumers can choose to book these bags in Louis Vuitton stores after June 1st, or pick mail services to get them directly.

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Facing the consumer directly, that is to say, buying is wearing.

The luxury luxury brand Rebecca Minkoff was the first to announce the fashion show in December last year. In February fashion week in New York, Rebecca Minkoff did not bring the new 2016 autumn series to the booth, but instead exhibited the 2016 spring series again.

Rebecca Minkoff adds 17 models on the basis of the 2016 spring and summer series to form a "show, buy, wear" show facing the consumers directly.

On the day of the big show, 150 VIP customers of Rebecca Minkoff were invited to the scene, accounting for about 30% of the total attendance.

At the end of the big show, the New York store sold T Taiwan's costumes. According to the brand side statistics, the sales volume of the stores increased by 3 times than usual.

Thakoon Panichgul

Buying and selling young fashion brands

Thakoon Panichgul is a fashion brand created by Thakoon Panichgul, a Thai American woman wear designer in New York (Thakoon Panichgul).

Although the brand is relatively young, its development speed can not be ignored. In just a few years, many fans have been reaped. Even Michel has passed through Thakoon's dress.

At the end of 2015, fashion tycoon and Hongkong textile king Cao Qifeng family (daughter Vivian Chou's Bright Fame Fashion) bought the young New York fashion brand.

We plan to use this brand to use more business opportunities to operate and develop.

Thakoon's autumn and winter series in 2016 adopted the mode of instant shopping, and put shelves on small batches every few weeks, including e-commerce websites and newly opened New York stores to ensure the freshness of continuous supply.

Although many orders have been received through this mode, Thakoon Panichgul said, "having ideas is one thing, and execution needs 95%, because this is not just design."