Adidas Has Gathered Many Famous People In Sports And Fashion Fields.

Adidas CEO Herbert Heiner had hoped to make NBA and Adidas synonymous with basketball in the eleven years of cooperation with NBA. However, this is not the case. After ten years, the most closely related sports brand is Nike, which is closely related to NBA. As for the reason, the reporter thinks that because Nike holds the resources of superstars such as James and Durant, as for the depth of cooperation with the alliance, the sensitivity of ordinary fans may not be as high as expected in the brand.

So we can feel it since last year. Adidas It has cost more energy and effort to build and sell key products. From the current market reaction, they have achieved some success. As a direct competitor of Adidas, Nike may be ready to fight hard.

In the field of sports, including basketball players James Harden, Jeremy Lin, Wiggins and Nuo A; soccer player David Beckham, Kagawa Shinji and Manchester United, Real Madrid team; tennis players Anna Ivanovich and Anna Ivanovich; volleyball players, Chang Chang Ning, Jen and Z.N.E.; fencers thunderclap, basketball, basketball, basketball and basketball players; Taekwondo athletes and so on have shown pictures of their respective white Z.N.E. Hoodie in the media, expressing their support for the main product of ADI.

While in fashion The field, including Eddie Peng, Shawn Yue, Wu Yifan, Janine Chang, Eason Chan, Angelababy, JJ Lin, Karlie Kloss, Ronnie Fieg, J Black and many other celebrities, helped to make the spokesperson lineup of this product more luxurious and bright.

It is not enough to grab the limelight on the Internet and social media, and Adi has also launched a lot of outdoor advertising. In the latest five year plan launched by Adidas global brand director Eric Letek, the six cities of Losangeles, New York, London, Paris, Shanghai and Tokyo are the top priority. So for Shanghai, Adidas's investment has always been very high, and this all-round marketing is no exception. Shanghai It is still regarded as a market for its key promotion.

In the surrounding area of Huaihai Road in downtown Shanghai, Adidas attracts the attention of passers-by by means of giant posters, human creative billboards and creative activities. At the same time, in various stores, the sample of white Z.N.E. Hoodie is also placed in the most prominent position in the store, which is enough to highlight Adidas's high degree of attention to this flagship product.

Of course, the white Z.N.E. Hoodie is no longer the first explosive product of Adidas. From Adidas's successful creation of NMD, Stan Smith and other explosive products of "rotten Street", we have seen Adidas's strategy of "breaking the surface" with the help of blasting funds to seize the market, so as to further achieve "point to point" and drive the overall sales volume of the company to rise. In fact, this way of operation is also displayed in the marketing strategy of Adidas in recent years. For example, at the beginning of last year, they gave up the NBA official Jersey contract of 400 million dollars in the 11 years prior to the renewal of the contract. Instead, they chose to pay heavily for the league's top League stars such as harden.