Sergio Rossi Will Face Fierce Competition From Similar Brands.

This Milan fashion week Led by Riccardo Sciutto Design Team work will be presented for the first time in ballet performance at the Filodrammatici theatre in Milan. brand Returning to its essence, the company has hired Patrick Kinmonth and Antonio Monfreda as the director of visual arts.

The picture is Sergio Rossi CEO Riccardo Sciutto (upper right one).

Riccardo Sciutto attaches great importance to the quality and technology of footwear and leather products. The manufacturer of Sergio Rosi is located at San Mauro Pascoli, one of the most important leather products hub in Italy, Emily. Now there are 110 employees, including 40 craftsmen who have worked with Sergio Rossi for 40 years. According to the disclosure, each pair of Sergio Rossi shoes is produced with 100 production processes, with an annual output of only 250 thousand pairs.

In May this year, after the departure of Angelo Ruggeri, the former director of brand design, the SR1 series was taken over by the original design team designated by Riccardo Sciutto. The classic SR1 series of Sergio Rossi includes 10 products, Sergio Rossi, two classic designs, wooden high heels and metal vamp, and price range from 400 to 600 euros. The brand also remolded historic signs and changed product packaging.

At present, the brand decided to suspend the production of men's shoes products, and put all the emphasis on women's shoes. Riccardo Sciutto interviewed by the media stressed that it is a kind of bravery and courage to focus on women's shoes.

On the team side, Riccardo Sciutto has appointed the new IT, production and sales director, and hired Giuseppe Pinto as chief operating officer to strengthen the retail team. Sergio Rossi was founded in 50s by designer Sergio Rossi, and was bought by Kai Yun group. European Investment Group Investindustrial took over Sergio Rossi from Kai Yun group in December 2015 and has appointed Pomellato CEO Andrea Morante as its president.

Riccardo Sciutto revealed that the total revenue of the brand is about 70 million euros, and the brand's digitalization and marketing strategy are synchronized. The new concept store will be unveiled next spring. It will synchronize the image of the 50 Rossi Sergio Rossi independent boutiques and the more than 400 department stores.

According to reports, Sergio Rossi has 19 stores in Japan, and sales momentum is very strong. In addition, Sergio Rossi also set up boutiques in Miami and New York, Europe, the Middle East and Asia. When the journalist asked Riccardo Sciutto what criteria to make brand strategy, he stressed that the number of stores is no longer the focus, and the next development focus will be on deeper vertical market penetration.

In the footwear industry, Sergio Rossi will face fierce competition from Jimmy Choo, Roger Vivier and other similar brands. However, Andrea C. Bonomi said that the Investindustrial group has strong strength and has revived many brands that have not performed well. They will formulate recovery and development strategies for the Sergio and promote new vitality. Investindustrial owns shares of AstonMartin, Gruppo Coin, Perfume Holding and Flos, and manages over 2 billion 900 million euros of brand equity.

In recent years, Riccardo Sciutto has been a performance hero of the Hogan brand. His change has made the industry full of daydream about the shoe brand competition. Some people from the industry pointed out that from the Investindustrial executives' angle of high strength executives, the group's pledge to win a certain market share in the shoe industry.

According to the 2015 global luxury market survey released by Bain&Co. and Fondazione Altagamma, last year, the largest market share was footwear and jewelry. The report points out that the total expected income of footwear in 2015 is 16 billion euros, up 16% from 2014.

In April of this year, Giuseppe Zanotti, another potential rival of Sergio Rossi, jointly established a joint venture with the long-term franchised dealer of Hongkong.